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The Tourist of Tomorrow - How should the hospitality industry respond to the e-generation?

Published: 21 May 2014

The tech savvy e-generation is already here - but these young people are also future tourists. The project The Tourist of Tomorrow", which ran 2014 - 2016, aimed to prepare the hospitality industry for the meeting with the e-generation. The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF) funded the project.


Reference group

News reports and presentations


Final report (in Swedish)