The Tourist of Tomorrow - How should the hospitality industry respond to the e-generation?
Published: 21 May 2014
The tech savvy e-generation is already here - but these young people are also future tourists. The project The Tourist of Tomorrow", which ran 2014 - 2016, aimed to prepare the hospitality industry for the meeting with the e-generation. The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF) funded the project.