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Tourist on-line challenges industry

Published: 4 February 2014

Travel Blogs and Facebook groups can correctly handled, give tourism businesses a competitive edge. Researchers at LTU study the demands the young e-generation have on tourist companies websites and in social media.

ABBA the Museum, Swedish Lapland Tourism, Stockholm Visitors Board and Science Center Teknikens Hus in Lulea are partners in a research project that will study how the tourist industry respond to the e-generation, and tourists of the future.

- Young consumers are communicating with others online before the trip, during the trip, and even afterwards, says LTU researchers Åsa Wallström and Anne Engström. Tourism companies need to have the expertise to handle this so that customer expectations is matched by the image the company gives, for example, on their website.

A pilot study with focus groups aged 16-30 years and a survey of young consumers, both in Sweden and in other countries, will result in new expertise on how the tourism industry can utilize the web, smartphones and social media to communicate and respond to future e-generation.

BFUF, the tourist  industry's research and development fund, is the main financier of the project.

In another project, funded by among others County Board, the research team will in marketing and e-commerce will study how tourism businesses in Norrbotten can boost growth by developing customer focused strategies for digital channels.

Contact the researchers