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Dissertation in Industrial Marketing – Muneer Mohamed Hussein Jahwash

3 Apr. 2023 10:00 – 13:00 , Room A109,:

2023-02-27 The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

Business benefits from helping others

2022-01-06 Helping others in business, beyond what is required in contracts and other binding agreements, creates positive value for both organisations and individuals. In a new thesis from Luleå University of Technology, Paying it Forward is analysed in the business to business ,B2B,context.

Maria Ek Styvén, professor of industrial marketing

2021-10-28 It was when Maria Ek Styvén wrote her master's thesis that she became attached to the tension between what companies want to convey and how their target groups perceive it. That excitement took her to the research topic of industrial marketing.

Knowledge creation gives competitive advantage in modern business

2021-07-13 The metaphor “ecosystem” has become increasingly popular in business theory. But what does it actually mean, and how can it be used to achieve competitive advantages? In a new dissertation in industrial marketing, the concept is investigated and empirically evaluated.

The employer brand is important for Norrbotten's growth

2021-05-03 Norrbotten is growing fast. By 2030, the region needs to employ 51,000 people. Anna Näppä, doctoral student in industrial marketing, has participated in a project owned by Luleå Business Region, whose purpose is to help companies attract the right kind of skills by developing their so-called employe...

Increasing popularity for International Business

2021-01-29 The master's program in international business has 551 applicants for the autumn semester 2021. This is an increase of more than 100 applicants compared with the previous autumn.

How skills development can enhance the attractiveness of the hospitality

2021-01-15 The hospitality industry is a rapidly growing industry. At the same time, staff turnover is high, which complicates the industry's supply of skills. A new research project is investigating how the the hospitality industry can become a more attractive workplace by expanding and better marketing the o...

Best supervisor of the year 2020

2020-11-10 Maria Ek Styvén, professor of Industrial Marketing, has been named the best supervisor of the year 2020 for PhD students from Teknologkåren at Luleå University of Technology.

Attractive employers attract competent employees

4 Nov. 2020 12:00 – 13:00 , Vetenskapens hus:

2020-10-23 Finding, developing and maintaining the right skills is becoming increasingly important for companies. Maria Ek Styvén, new professor of industrial marketing, talks about her research in the subject of marketing and mainly employer branding with a focus on the trade and hospitality industry.

Researchers will investigate young people's view on sustainable traveling

2019-10-28 In the project “Tomorrow's green tourist”, researchers at Luleå University of Technology will investigate young peoples’ view of sustainable traveling.

Visited some of the world's most innovative companies

2018-11-07 Isabella Holmberg, student at Luleå University of Technology, was selected by Nova's talent network to visit China and some of the world's most innovative companies to learn more about the market. Now she is back, loaded with knowledge and ideas.

Successful Forskarforum at Luleå University of Technology

2017-10-23 Digitalisation from a regional perspective was the theme of this year's Forskarform held at Luleå University of Technology on October 18th. Around sixty researchers and regional developers from all over Sweden participated.

Forskarforum at Luleå University of Technology

2017-10-17 Digitalisation from a regional perspective is the theme of this year's Forskarform held at Luleå University of Technology on October 18th. About seventy researchers and regional developers from all over Sweden meet to discuss what opportunities digitalisation offers.

Great participation in March for Science

2017-04-24 On Saturday researchers and the public stood up for the importance of science and research-based knowledge. The global event March for Science drew over a hundred people to Gula paviljongen in the center of Luleå.

Researchers lecture on customer behavior

2017-03-21 This article is not available in English

Students put Kalix on the tourist map

2017-01-17 A roe bus, food trucks with local ingredients and an extraordinary sauna experience. That is the content of some of the business plans that students from Luleå University of Technology presented for Kalix Municipality and Guldhaven Pelagiska AB on the 11th of January.

Great interest in industrial engineering and management conference

2016-12-02 When the ScAIEM conference was organized for the first time at Luleå University of Technology, and for the fourth time in the Nordic countries, a new participation record was set. – We are very proud and pleased that we have received so many participants. We expected around 100, but ended up with 18...

Analyzing reasons behind customer behavior

2016-11-14 As the web is an increasing part of our lives, our behaviour as consumers is also changing. This entails a number of new challenges for retail companies. Researchers at Luleå University of Technology have studied how consumer needs can be met.

Åsa Wallström – new Head of Department

2016-10-19 Professor Åsa Wallström's is new Head of the Department of Business Administration, Technology and Social Sciences and she look at the next four years with enthusiasm.
– It feels fun, exciting and challenging. I really like my job and the university is a fantastic environment to work in.

Student case with real value

2016-06-09 100 students from Industrial and Management Engineering at Luleå University of Technology, have worked to develop Swedish Cater.

Wholehearted effort by the team captain

2016-04-08 Emma Eliasson, captain in Luleå Hockey/MSSK and student in Economics at Luleå University of Technology, won gold in the national hockey league for women in Sweden, March 2016.

Tool for measuring brand strength

2016-02-24 Foreign visitors spend annually nearly 97 billion in Sweden. To build and maintain a brand is important for the hospitality industry. A tool that facilitates places, regions and companies to strengthen their brand is being developed by researchers at Luleå University of Technology.

Student collaboration creates value for rural areas

2016-01-15 Hundred students in economics at Luleå University of Technology have collaborated with Jokkmokk in order to develop the municipality.

Hockey game a part of their studies

2016-01-13 Students in the course Service Marketing have been given free access to Lulea hockey’s games in order to gather data for a project that aims to develop the club.

Course with new game plan

2015-10-26 We are in the 1990s. The industry for personal computers is in its infancy and a large electronic company is about to launch computers in a number of new markets. This was the starting point for the students at Luleå University of Technology who recently completed the course Marketing Management wit...

Visiting Professor Mehdi Amini received prestigious award

2015-09-08 Dr. Mehdi Amini has been awarded the George Johnson professorship at the University of Memphis, USA. Dr. Amini is Visiting Professor in Industrial Marketing at LTU and is every year teaching business students in the course Supply Chain Management.

PhD students meet in university cooperation

2015-06-04 25 PhD students in Industrial Marketing from Luleå University of Technology and KTH Royal Institute of Technology meet in a collaboration between the two universities. The PhD students come from all over the world and participate in the same PhD courses.

Published:12 December 2013

Updated: 15 December 2022

By:Åsa Stubbfält

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