Publikationer

Artikel i tidskrift

Accommodation eWOM in the sharing economy (2020)

automated text comparisons from a large sample
 Pitt. C, Plangger. K, Eriksson. T
Journal of Hospitality Marketing & Management
Artikel i tidskrift

Artificial intelligence (AI) and value co-creation in B2B sales (2020)

Activities, actors and resources
 Paschen. J, Paschen. U, Pala. E, Kietzmann. J
Australasian Marketing Journal
Artikel i tidskrift

Artificial intelligence (2020)

Building blocks and an innovation typology
 Paschen. U, Pitt. C, Kietzmann. J
Business Horizons, Vol. 63, nr. 2, s. 147-155
Artikel i tidskrift

Entrepreneurial ecosystems and the public sector (2020)

A bibliographic analysis
 Robertson. J, Pitt. L, Ferreira. C
Socio-Economic Planning Sciences
Artikel i tidskrift

Functional top management teams and marketing organization (2020)

exploring strategic decision-making
 Eriksson. T, Robertson. J, Näppä. A
Doktorsavhandling, sammanläggning

Opportunistic Behavior in Industrial Marketing Relationships (2020)

Chohan. R
Fulltext
Artikel i tidskrift

Red & Yellow (2020)

the business of education
 Robertson. J, Ferreira. C, Duncan. S, Nath. A
Emerald Emerging Markets Case Studies, Vol. 10, nr. 2
Artikel i tidskrift

The Delphi technique in forecasting (2020)

A 42-year bibliographic analysis (1975–2017)
 Flostrand. A, Pitt. L, Bridson. S
Technological forecasting & social change, Vol. 150
Artikel i tidskrift

The truth (as I see it) (2020)

philosophical considerations influencing a typology of fake news
 Ferreira. C, Robertson. J, Marnell. K
Journal of Product & Brand Management, Vol. 29, nr. 2, s. 150-158
Artikel i tidskrift

Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation (2020)

Eriksson. M, Bigi. A, Bonera. M
The TQM Journal
Artikel i tidskrift

Understanding the intention to buy secondhand clothing on sharing economy platforms (2020)

The influence of sustainability, distance from the consumption system, and economic motivations
 Styvén. M, Mariani. M
Psychology & Marketing, Vol. 37, nr. 5, s. 724-739
Artikel i tidskrift

What’s love got to do with it? (2020)

Place brand love and viral videos
 Strandberg. C, Styvén. M
Internet Research, Vol. 30, nr. 1, s. 23-43
Fulltext
Publicerad:19 februari 2016
Uppdaterad: 12 februari 2018
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