Publikationer

Artikel i tidskrift

Accommodation eWOM in the sharing economy (2021)

automated text comparisons from a large sample
 Pitt. C, Plangger. K, Eriksson. T
Journal of Hospitality Marketing & Management, Vol. 30, nr. 2, s. 258-275
Artikel i tidskrift

An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions (2021)

Strandberg. C, Styvén. M
Journal of Place Management and Development, Vol. 14, nr. 3, s. 315-330
Artikel i tidskrift

Artificial intelligence (AI) and value co-creation in B2B sales (2021)

Activities, actors and resources
 Paschen. J, Paschen. U, Pala. E, Kietzmann. J
Australasian Marketing Journal, Vol. 29, nr. 3, s. 243-251
Rapport

Attraktiva arbetsgivare (2021)

Employer branding i besöksnäringen
 Styvén. M, Näppä. A
Fulltext
Doktorsavhandling, sammanläggning

Competitive Advantage Strategies in Industrial Marketing (2021)

Using an Ecosystem Approach
 Robertson. J
Fulltext
Artikel i tidskrift

Explaining the intention to use digital personal data stores (2021)

An empirical study
 Mariani. M, Ek Styvén. M, Teulon. F
Technological forecasting & social change, Vol. 166
Artikel i tidskrift

Great wine from the great white north? Producer’s product positioning and marketing mix for Canadian icewine (2021)

Paschen. U, Kerruish. D, White. J
Journal of Wine Research, Vol. 32, nr. 1, s. 55-66
Fulltext
Artikel i tidskrift

Hello Quantum! How Quantum Computing Will Change the World (2021)

Kietzmann. J, Demetis. D, Eriksson. M, Dabirian. A
IT Professional Magazine, Vol. 23, nr. 4, s. 106-111
Artikel i tidskrift

How Many Likes Are Good Enough? An Evaluation of Social Media Performance (2021)

Ferreira. C, Robertson. J, Reyneke. M
Journal of Internet Commerce
Fulltext
Artikel i tidskrift

I think I like this (2021)

assessing conscious versus subconscious wine taste responses using neuroscientific techniques
 Robertson. J, Ferreira. C, Reyneke. M, Rosenstein. D
International Journal of Wine Business Research
Artikel i tidskrift

Innovation Performance (2021)

The Effect Of Knowledge-Based Dynamic Capabilities In Cross-Country Innovation Ecosystems
 Robertson. J, Caruana. A, Ferreira. C
International Business Review
Fulltext
Artikel i tidskrift

Reading Between the Lines (2021)

Understanding Customer Experience With Disruptive Technology Through Online Reviews
 Robertson. J, Ferreira. C, Paschen. J
Australasian Marketing Journal, Vol. 29, nr. 3, s. 215-224
Publicerad:19 februari 2016
Uppdaterad: 12 februari 2018
Redigera sidan , Öppnas i nytt fönster/flik