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Publications

Article in journal

Social comparison orientation and frequency (2021)

A study on international travel bloggers
Mariani. M, Styvén. M, Nataraajan. R
Journal of Business Research, Vol. 123, s. 232-240
Article in journal

Accommodation eWOM in the sharing economy (2020)

automated text comparisons from a large sample
Pitt. C, Plangger. K, Eriksson. T
Journal of Hospitality Marketing & Management
Article in journal

Artificial intelligence (AI) and value co-creation in B2B sales (2020)

Activities, actors and resources
Paschen. J, Paschen. U, Pala. E, Kietzmann. J
Australasian Marketing Journal
Article in journal

Artificial intelligence (2020)

Building blocks and an innovation typology
Paschen. U, Pitt. C, Kietzmann. J
Business Horizons, Vol. 63, nr. 2, s. 147-155
Article in journal

Competition in Knowledge Ecosystems (2020)

A Theory Elaboration Approach Using a Case Study
Robertson. J
Sustainability, Vol. 12, nr. 18
Article in journal

Entrepreneurial ecosystems and the public sector (2020)

A bibliographic analysis
Robertson. J, Pitt. L, Ferreira. C
Socio-Economic Planning Sciences
Article in journal

Examining the boundaries of entrepreneurial marketing (2020)

a bibliographic analysis
Ferreira. C, Robertson. J
Journal of Research in Marketing and Entrepreneurship
Article in journal

Experiential learning theory and hybrid entrepreneurship (2020)

factors influencing the transition to full-time entrepreneurship
Ferreira. C
International Journal of Entrepreneurial Behaviour & Research, Vol. 26, nr. 8, s. 1845-1863
Article in journal

Fake news and brand management (2020)

a Delphi study of impact, vulnerability and mitigation
Flostrand. A, Pitt. L, Kietzmann. J
Journal of Product & Brand Management, Vol. 29, nr. 2, s. 246-254
Article in journal

Functional top management teams and marketing organization (2020)

exploring strategic decision-making
Eriksson. T, Robertson. J, Näppä. A
Journal of Strategic Marketing
Conference paper

How Many Likes are Good Enough? An Evaluation of Social Media Performance (2020)

An Abstract
Ferreira. C, Robertson. J
Part of: Marketing Opportunities and Challenges in a Changing Global Marketplace, Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, s. 161-162, Springer Nature, 2020