Skip to content
Åsa Wallström
Åsa Wallström

Åsa Wallström

Professor, Head of department
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Social Sciences, Technology and Arts
+46 (0)920 491444
A247 Luleå


Conference paper

Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract (2020)

Flostrand. A, Wallström. Å, Salehi-Sangari. E, Pitt. L, Kietzmann. J
Part of: Marketing Opportunities and Challenges in a Changing Global Marketplace, Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, s. 463-464, Springer Nature, 2020
Article in journal

Benefits and barriers for the use of digital channels among small tourism companies (2019)

Ek Styvén. M, Wallström. Å
Scandinavian Journal of Hospitality and Tourism, Vol. 19, nr. 1, s. 27-46
Article in journal

Emotions and sentiment (2018)

An exploration of artist websites
Pitt. C, Kietzmann. J, Botha. E, Wallström. Å
Journal of Public Affairs, Vol. 18, nr. 2
Conference paper

The Taste of Ageing, a 26-Year Analysis of Publications in the International Journal of Wine Business Research (2018)

An Abstract
Rizk. A, Konietzny. J, Cassar. M, Wong. R, Wallström. Å, Vella. J
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 341-342, Springer, 2018
Article in journal

Assessing brand equity in the luxury wine market by exploiting tastemaker scores (2017)

Blair. A, Atasanova. C, Pitt. L, Chan. A, Wallström. Å
Journal of Product & Brand Management, Vol. 26, nr. 5, s. 447-452