Industrial Marketing

Industrial Marketing involves activities and processes for creating, communicating, and delivering value to customers and other stakeholders. This includes marketing of goods, services, and information between organizations and their customers. Marketing across international borders and in digital channels are areas of particular importance for the subject, as well as services marketing, tourism, and branding.

Our research within the subject industrial marketing comprises, among other things, the following:

  • Consumer behavior online: in tourism & hospitality and in retailing
  • Brand building, brand image
  • E-government from a customer perspective
  • Value creation in collaborations between university and industry
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Åsa Wallström

Professor, Head of department
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
+46 (0)920 491444