Industrial Marketing involves activities and processes for creating, communicating, and delivering value to customers and other stakeholders. This includes marketing of goods, services, and information between organizations and their customers. Marketing across international borders and in digital channels are areas of particular importance for the subject, as well as services marketing, tourism, and branding.
Our research within the subject industrial marketing comprises, among other things, the following:
- Consumer behavior online
- Consumer behavior in tourism & hospitality and in retailing
- Brand building, brand image
- Industrial buying behavior and selling