VALUE. Living Lab processes should support value creation in preferably two different ways: for their partners in terms of business value and for the presumptive users of the innovation in terms of value as experience.
INFLUENCE. This principle emphasise that the presumptive users should be viewed as
active, competent partners and domain experts. This is vital since their
involvement and inf luence in innovation processes is essential. To motivate participation and engagement among the contributors, it is important to illustrate the impact their contributions have on the innovation.
SUSTAINABILITY. Living Labs use approaches that meets the need of the present without compromising the ability for future generations to meet their needs from an economic, social and ecological perspective.
OPENNESS. This principle stresses the importance of having an innovation process that supports a bidirectional f low of knowledge
and resources between stakeholders. The idea is that multiple perspectives bring power to the innovation process.
REALISM. One of the cornerstones of Living Labs is that activities should be carried out in a realistic, natural, real-life setting. This is important since
people cannot experience anything independent of the experience they get from being embodied in the world.