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Four I:s For Innovation - 4I4I

Publicerad: 21 januari 2008

In this book you will find four pillars to guide product development processes. The pillars are; Inspiration, Identification, Ideation and Implementation – the four eyes for innovation (4I4I).


Innovation is a daunting task, so our idea is that you need an extra pair of eyes, or at least new glasses – this book is intended to give you that. 4I4I is based on the P2I process developed and used in education over several years at Luleå University of Technology.

The idea to write this book comes from the experience that students (and people at companies) needs a light version of P2I to quickly get into that specific design thinking.  4I4I is a guided tour to innovative and creative product development.


There are four main chapters in this book, one for each pillar. The introduction page for each chapter presents input and output, i.e., what you start from and what you should achieve. Read the chapter and you will get guidance for how to achieve it.

Before each new chapter we encourage you to reflect on the issues that have been presented and the exercises that you have done. You can move on to the next chapter if you feel satisfied with your team performance and result.


The product development process presented here is based on four pillars – Inspiration, Identification, Ideation and Implementation. This basic process encompasses activities from finding needs to a developed product.

    Here, user needs are explored. These activities build up a shared understanding of the assignment and provide the design team with insights into the situations that users perceive as problematic.
    The exploration of a solution space is supported by this pillar. The activities here identify the frame for innovations in the development project. 
    The heart of these activities is creativity. Here, the solution space is populated with numerous ideas. Creative sessions performed here aim for quantity – the more ideas the better.  
    So far, the process has encouraged and supported ‘bold strokes’. Embarking from a lot of ideas, the activities here focus on creating a few appropriate concepts. In turn, these are going to be packaged into a product. Going from a wide perspective to a narrow perspective is the soul of product development processes.
In each chapter, you will also find a few key words to help your search for more information.