Jenny Åhman
Jenny’s talk has been dealing with the most prominent drivers and challenges affecting globally distributed design teams. In such a context, communication and collaboration are cornerstones of successful new products. The ability of dealing with wicked and not-well-defined problems has been also discussed. In such a context, design teams at Volvo 3P has to be able to experience “creative caos”, i.e. to handle situations where they are out of their comfort zone and where inputs for innovation are more likely to be found.