The objective of the course is to give the student the opportunity to develop his / her ability to:
- See different perspectives on creative concept development
- Understand methods for need assessment, concept generation and concept evaluation.
- Understand the factors that influence the creative process
- Evaluate, reflect on and draw reasoning about processes and methods.
The course is structured through scheduled lectures, group exercises, seminars and presentations aimed at increasing the student's ability to drive a creative conceptual development. The student will experience this by practically implementing different types of exercises and methods, then reflecting on the implementation. In the course, guest lecturers from industry will participate.