Anna Näppä
PhD Student
Luleå University of Technology
Luleå University of Technology
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
Publications
Conference paper
A perfect match? (2019)
Effects of employer brand values on attitudes and job pursuit intention
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Article in journal
The brand personality dimensions of business-to-business firms (2019)
a contentanalysis of employer reviews on social media
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Conference paper
Choosing where to live or who to work for? (2018)
Exploring the connections between place and employer branding
Paper presented at : 13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018
Conference paper
Should I Stay or Should I Go? (2018)
Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend
Paper presented at : 6th Nordic Retail and Wholesale Conference
Conference paper
Technology Infusion into the Retail Employer Brand (2018)
Paper presented at : 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
