Anna Näppä
Anna Näppä

Anna Näppä

PhD Student, PhD Student position
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
anna.nappa@ltu.se
+46 (0)920 491763
A245 Luleå
 

 

 
 
 
 
 

Publications

Conference paper

A perfect match? (2019)

Effects of employer brand values on attitudes and job pursuit intention
Ek Styvén. M, Näppä. A
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Article in journal

The brand personality dimensions of business-to-business firms (2019)

a contentanalysis of employer reviews on social media
Robertson. J, Ferguson. S, Eriksson. M, Näppä. A
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Conference paper

Choosing where to live or who to work for? (2018)

Exploring the connections between place and employer branding
Näppä. A, Ek Styvén. M
Paper presented at : 13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018
Conference paper

Should I Stay or Should I Go? (2018)

Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend
Näppä. A, Ek Styvén. M
Paper presented at : 6th Nordic Retail and Wholesale Conference
Conference paper

Technology Infusion into the Retail Employer Brand (2018)

Näppä. A, Ek Styvén. M
Paper presented at : 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien