Anna Näppä
PhD Student
Luleå University of Technology
Luleå University of Technology
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
Publications
Article in journal
Functional top management teams and marketing organization (2020)
exploring strategic decision-making
Journal of Strategic Marketing
Conference paper
A perfect match? (2019)
Effects of employer brand values on attitudes and job pursuit intention
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Article in journal
The brand personality dimensions of business-to-business firms (2019)
a contentanalysis of employer reviews on social media
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Conference paper
Choosing where to live or who to work for? (2018)
Exploring the connections between place and employer branding
Paper presented at : 13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018
Conference paper
Should I Stay or Should I Go? (2018)
Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend
Paper presented at : 6th Nordic Retail and Wholesale Conference (NRWC 2018), 8-9 November, 2018, Reykjavík, Iceland
