Anna Näppä
Anna Näppä

Anna Näppä

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
anna.nappa@ltu.se
+46 (0)920 491763
A245 Luleå
 

 

 
 
 
 
 

Publications

Conference paper

A perfect match? (2019)

Effects of employer brand values on attitudes and job pursuit intention
Ek Styvén. M, Näppä. A
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Article in journal

The brand personality dimensions of business-to-business firms (2019)

a contentanalysis of employer reviews on social media
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Conference paper

Choosing where to live or who to work for? (2018)

Exploring the connections between place and employer branding
Näppä. A, Ek Styvén. M
Paper presented at : 13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018
Conference paper

Should I Stay or Should I Go? (2018)

Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend
Näppä. A, Ek Styvén. M
Paper presented at : 6th Nordic Retail and Wholesale Conference