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Caitlin Ferreira

Luleå tekniska universitet
Industriell marknadsföring
Industriell ekonomi
Institutionen för Ekonomi, Teknik, Konst och Samhälle


Artikel i tidskrift

Examining the boundaries of entrepreneurial marketing (2020)

a bibliographic analysis
Ferreira. C, Robertson. J
Journal of Research in Marketing and Entrepreneurship, Vol. 22, nr. 2, s. 161-180
Artikel i tidskrift

Experiential learning theory and hybrid entrepreneurship (2020)

factors influencing the transition to full-time entrepreneurship
Ferreira. C
International Journal of Entrepreneurial Behaviour & Research, Vol. 26, nr. 8, s. 1845-1863

How Many Likes are Good Enough? An Evaluation of Social Media Performance (2020)

An Abstract
Ferreira. C, Robertson. J
Ingår i: Marketing Opportunities and Challenges in a Changing Global Marketplace, Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, s. 161-162, Springer Nature, 2020