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Caitlin Ferreira

PhD student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Article in journal

Examining the boundaries of entrepreneurial marketing (2020)

a bibliographic analysis
Ferreira. C, Robertson. J
Journal of Research in Marketing and Entrepreneurship
Article in journal

Experiential learning theory and hybrid entrepreneurship (2020)

factors influencing the transition to full-time entrepreneurship
Ferreira. C
International Journal of Entrepreneurial Behaviour & Research, Vol. 26, nr. 8, s. 1845-1863
Conference paper

How Many Likes are Good Enough? An Evaluation of Social Media Performance (2020)

An Abstract
Ferreira. C, Robertson. J
Part of: Marketing Opportunities and Challenges in a Changing Global Marketplace, Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, s. 161-162, Springer Nature, 2020