Jörgen Normark
Jörgen Normark

Jörgen Normark

Senior Lecturer
Luleå University of Technology
Industrial Design
Humans and Technology
Department of Business Administration, Technology and Social Sciences
+46 (0)920 491480
A3510 Luleå



I’m interested in design adapted to the user and how things function – in a way that they really work. To use design and design processes to create products that both look really great and offers the possibilities the user expects in a pleasurable and usable way is really important. Usability one might call it. Also human/user centred design plays a crucial role in the design process from the start. User experience, what the user feels when using a product, not just measureable performance measures, is also very important. All of this might be summarized as interaction design.


My research is often focused around interaction design - human interaction with products and surroundings

An ongoing research project is 'Extended clarinet' - New ways of interacting with musical instruments through sensors and data processing

I have been part of the research project EFESOS - Environmental Friendly efficient Enjoyable and Safety Optimized Systems run by Volvo Cars

My part was WP 1.1 Flexible and adaptive driving information. Task 1. Personalization - So how to customize the driver interface in the best way for individuals or different driver groups to create a safe and enjoyable driving!

I have also been part of the completed project OPTIVe - Optimized systems integration for safe interaction in vehicles


Current teaching

D0037A Design: teori och praktik
D0026A Grafiska användargränssnitt
D7007A Formgivning
D7015A Interaktionsdesign
P0067A Människa-maskin interaktion
P7031A Användbarhet
Handledning i examensarbeten och projektkurser


Article in journal

A Distributed Multiplayer Game to Promote Active Transport at Workplaces (2020)

User-Centred Design, Implementation and Lessons Learned
Laine. T, Normark. J, Lindvall. H, Lindqvist. A, Rutberg. S
IEEE Transactions on Games
Article in journal

Guidelines for a mobile tool to address human factors issues in aircraft maintenance (2019)

Normark. C, Tretten. P
International Journal of Human Factors and Ergonomics, Vol. 6, nr. 3, s. 208-226
Conference paper

Designing with action layers (2018)

A bottom-up approach to explore product interaction for intuitive use
Singh. J, Warell. A, Normark. J
Part of: DS 93, Proceedings of the 20th International Conference on Engineering and Product Design Education (E&PDE 2018), Dyson School of Engineering, Imperial College, London. 6th - 7th September 2018: Diversity or Conformity, s. 104-109, The Design Society, 2018
Conference paper

HealthCloud (2018)

promoting healthy living through co-design of user experiences in a digital service
Wikberg-Nilsson. Å, Normark. C, Björklund. C, Axelsson. S
Part of: Proceedings of NordDesign: Design in the Era of Digitalization, 2018, 2018
Conference paper

Norm creativity in student design projects (2018)

One approach to creating sustainable societies
Öhrling. T, Normark. J, Wikberg-Nilsson. Å
Part of: Proceedings of the 20th International Conference on Engineering and Product Design Education, E and PDE 2018, s. 344-349, 2018