Jörgen Normark
Jörgen Normark

Jörgen Normark

Senior Lecturer
Luleå University of Technology
Industrial Design
Humans and Technology
Department of Business Administration, Technology and Social Sciences
+46 (0)920 491480
A3510 Luleå



I’m interested in design adapted to the user and how things function – in a way that they really work. To use design and design processes to create products that both look really great and offers the possibilities the user expects in a pleasurable and usable way is really important. Usability one might call it. Also human/user centred design plays a crucial role in the design process from the start. User experience, what the user feels when using a product, not just measureable performance measures, is also very important. All of this might be summarized as interaction design.

auto mobile inside vehicle cab.png


My research is often focused around interaction design - human interaction with products and surroundings

An ongoing research project is 'Extended clarinet' - New ways of interacting with musical instruments through sensors and data processing

I have been part of the research project EFESOS - Environmental Friendly efficient Enjoyable and Safety Optimized Systems run by Volvo Cars

My part was WP 1.1 Flexible and adaptive driving information. Task 1. Personalization - So how to customize the driver interface in the best way for individuals or different driver groups to create a safe and enjoyable driving!

I have also been part of the completed project OPTIVe - Optimized systems integration for safe interaction in vehicles


D0005A - Computer Aided Industrial Design

D0017A - Product Design

D0018A - Graphic design

D0025A - Design methods

D0026A - Graphical User Interfaces

D7006A - Advanced Product Design

D7007A - Designing

D7008A - Advanced graphic design and computer graphics

D7015A - Interaction design

D7016A - Scientific methods for Design Engineering

P0001A - Human-Machine Interaction

P7031A - Usability

Supervision of theses and projects courses


Conference paper

Designing with action layers (2018)

A bottom-up approach to explore product interaction for intuitive use
Normark. C
Part of: Proceedings of the 20th International Conference on Engineering and Product Design Education, The Design Society, 2018
Conference paper

HealthCloud (2018)

promoting healthy living through co-design of user experiences in a digital service
Wikberg-Nilsson. Å, Normark. C, Björklund. C, Axelsson. S
Part of: Proceedings of NordDesign: Design in the Era of Digitalization, 2018, 2018
Conference paper

Norm creativity in student design projects (2018)

One approach to creating sustainable societies
Öhrling. T, Normark. J, Wikberg-Nilsson. Å
Part of: Proceedings of the 20th International Conference on Engineering and Product Design Education, E and PDE 2018, s. 344-349, 2018
Conference paper

Experiences of educational reform (2017)

Implementation of cdio at industrial design engineering
Wikberg Nilsson. Å, Normark. J, Törlind. P, Öhrling. T
Part of: Proceedings of the 13th International CDIO Conference, University of Calgary, Calgary, Canada, June 18-­22, 2017, University of Calgary Press, 2017, University of Calgary Press, 2017

HealthCloud (2017)

Participatory design of user interfaces for senior people's active aging
Wiklund Axelsson. S, Björklund. C, Wikberg Nilsson. Å, Normark. C