Carola Strandberg
Carola Strandberg

Carola Strandberg

Luleå tekniska universitet
Industriell marknadsföring
Industriell Ekonomi
Institutionen för ekonomi, teknik och samhälle
A238 Luleå


Artikel i tidskrift

Overcoming African institutional voids (2019)

Market entry with networks
Chipp. K, Wocke. A, Strandberg. C, Chiba. M
European Business Review

Content Curatorship and Collaborative Filtering (2018)

A Symbolic Interactionist Approach
Chipp. K, Strandberg. C, Nath. A, Abduljabbar. M
Ingår i: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 705-715, Springer, 2018

Places in good graces (2018)

The mediating role of emotional connections to a place on word-of-mouth
Strandberg. C, Ek Styvén. M
Paper presented at : 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
Artikel i tidskrift

Tourism research in the new millennium (2018)

A bibliometric review of literature in Tourism and Hospitality Research
Strandberg. C, Nath. A, Hemmatdar. H, Jahwash. M
Tourism and Hospitality Research, Vol. 18, nr. 3, s. 269-285

What's Love Got to do with it? (2018)

City Brand Love and Viral Videos
Strandberg. C, Ek Styvén. M
Paper presented at : 13th Global Brand Conference 2018, Newcastle Business School, Northumbria University, 2-4 May 2018