Carola Strandberg
Carola Strandberg

Carola Strandberg

Research Assistant
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
carola.strandberg@ltu.se
+46 (0)920 493121
A238 Luleå

Publications

Article in journal

What’s love got to do with it? (2020)

Place brand love and viral videos
Strandberg. C, Styvén. M
Internet Research, Vol. 30, nr. 1, s. 23-43
Article in journal

Overcoming African institutional voids (2019)

Market entry with networks
Chipp. K, Wocke. A, Strandberg. C, Chiba. M
European Business Review, Vol. 31, nr. 3, s. 304-316
Article in journal

Places in good graces (2019)

The role of emotional connections to a place on word-of-mouth
Strandberg. C, Styvén. M, Hultman. M
Journal of Business Research
Conference paper

Content Curatorship and Collaborative Filtering (2018)

A Symbolic Interactionist Approach
Chipp. K, Strandberg. C, Nath. A, Abduljabbar. M
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 705-715, Springer, 2018
Conference paper

Places in good graces (2018)

The mediating role of emotional connections to a place on word-of-mouth
Strandberg. C, Ek Styvén. M
Paper presented at : 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien