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Carola Strandberg
Carola Strandberg

Carola Strandberg

Lecturer
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Social Sciences, Technology and Arts
carola.strandberg@ltu.se
+46 (0)920 493121
A238 Luleå

Publications

Article in journal

An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions (2021)

Strandberg. C, Styvén. M
Journal of Place Management and Development, Vol. 14, nr. 3, s. 315-330
Article in journal

Places in good graces (2020)

The role of emotional connections to a place on word-of-mouth
Strandberg. C, Ek Styvén. M, Hultman. M
Journal of Business Research, Vol. 119, s. 444-452
Article in journal

This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online (2020)

Ek Styvén. M, Mariani. M, Strandberg. C
Journal of Advertising, Vol. 49, nr. 5, s. 540-556
Article in journal

What’s love got to do with it? (2020)

Place brand love and viral videos
Strandberg. C, Styvén. M
Internet Research, Vol. 30, nr. 1, s. 23-43
Article in journal

Overcoming African institutional voids (2019)

Market entry with networks
Chipp. K, Wocke. A, Strandberg. C, Chiba. M
European Business Review, Vol. 31, nr. 3, s. 304-316