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Raeesah Chohan

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences


Conference paper

Conversion Theory in Marketing (2018)

Villanueva. M, Chohan. R
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 415-425, Springer, 2018
Article in journal

British Food Journal (2016)

gaining global ground
Chipp. K, Chohan. R, Ferreira. C, Ringas. A
British Food Journal, Vol. 118, nr. 1, s. 2-8