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Raeesah Chohan

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Article in journal

Perspectives (2019)

client–agency opportunism: how does it happen and what can we do about it?
Chohan. R, Watson. R, Pitt. L
International Journal of Advertising, Vol. 38, nr. 8, s. 1303-1312
Article in journal

What makes the difference? Employee social media brand engagement (2019)

Duncan. S, Chohan. R, Ferreira. J
Journal of business & industrial marketing, Vol. 34, nr. 7, s. 1459-1467
Conference paper

Conversion Theory in Marketing (2018)

Villanueva. M, Chohan. R
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 415-425, Springer, 2018
Article in journal

British Food Journal (2016)

gaining global ground
Chipp. K, Chohan. R, Ferreira. C, Ringas. A
British Food Journal, Vol. 118, nr. 1, s. 2-8