Jeandri Robertson
Jeandri Robertson

Jeandri Robertson

Luleå tekniska universitet
Industriell marknadsföring
Industriell Ekonomi
Institutionen för ekonomi, teknik och samhälle


Artikel i tidskrift

Entrepreneurial ecosystems and the public sector (2020)

A bibliographic analysis
Robertson. J, Pitt. L, Ferreira. C
Socio-Economic Planning Sciences
Artikel i tidskrift

The truth (as I see it) (2020)

philosophical considerations influencing a typology of fake news
Ferreira. C, Robertson. J, Marnell. K
Journal of Product & Brand Management, Vol. 29, nr. 2, s. 150-158

Designed to spread the message? Generation Y’s perception of using social media for healthcare marketing. (2019)

Robertson. J, Ferreira. C
Paper presented at : Academy of Marketing Science Annual Conference
Artikel i tidskrift

Leveraging social capital in university-industry knowledge transfer strategies (2019)

a comparative positioning framework
Robertson. J, McCarthy. I, Pitt. L
Knowledge Management Research & Practice, Vol. 17, nr. 4, s. 461-472
Artikel i tidskrift

The brand personality dimensions of business-to-business firms (2019)

a contentanalysis of employer reviews on social media
Robertson. J, Ferguson. S, Eriksson. M, Näppä. A
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124