Jeandri Robertson
Jeandri Robertson

Jeandri Robertson

Doktorand
Luleå tekniska universitet
Industriell marknadsföring
Industriell Ekonomi
Institutionen för ekonomi, teknik och samhälle

Publikationer

Artikel i tidskrift

Leveraging social capital in university-industry knowledge transfer strategies (2019)

a comparative positioning framework
Robertson. J, McCarthy. I, Pitt. L
Knowledge Management Research & Practice
Artikel i tidskrift

The brand personality dimensions of business-to-business firms (2019)

a contentanalysis of employer reviews on social media
Robertson. J, Ferguson. S, Eriksson. M, Näppä. A
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Artikel i tidskrift

The truth (as I see it) (2019)

philosophical considerations influencing a typology of fake news
Ferreira. C, Robertson. J, Kirsten. M
Journal of Product & Brand Management
Artikel i tidskrift

Worlds apart (2019)

an investigation of South Africa’s established and emerging middle class consumers
Lappeman. J, Ferreira. C, Robertson. J, Chikweche. T
Society and Business Review
Artikel i tidskrift

The influence of product knowledge on the relative importance of extrinsic product attributes of wine (2018)

Robertson. J, Ferreira. C, Botha. E
Journal of Wine Research, Vol. 29, nr. 3, s. 159-176