Lars Bäckström
Lars Bäckström

Lars Bäckström

Senior Lecturer
Luleå University of Technology
Social Sciences
Department of Business Administration, Technology and Social Sciences
+46 (0)920 491710
A514 Luleå


Conference paper

Enjoy now or Later (2017)

An Explanation of Elderly Recipients’ Preferences Regarding Luxury Gifts
Kazeminia. A, Bäckström. L, Pitt. L
Part of: The Customer is NOT Always Right?, Marketing Orientations in a Dynamic Business World, s. 425, 2017