Lars Bäckström
Universitetslektor
Luleå tekniska universitet
Luleå tekniska universitet
Industriell Ekonomi
Institutionen för ekonomi, teknik och samhälle
Publikationer
Konferensbidrag
Enjoy now or Later (2017)
An Explanation of Elderly Recipients’ Preferences Regarding Luxury Gifts
Ingår i: The Customer is NOT Always Right?, Marketing Orientations in a Dynamic Business World, s. 425, 2017
Konferensbidrag
Brand personality of a city (2015)
identity vs. image
Ingår i: The Sustainable Global Marketplace, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, s. 440-442, Encyclopedia of Global Archaeology/Springer Verlag, 2015
Konferensbidrag
Salesperson's personality and the relationship quality (2015)
Differences Between Customers and Friends
Ingår i: The Sustainable Global Marketplace, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, s. 102-104, Encyclopedia of Global Archaeology/Springer Verlag, 2015
Konferensbidrag
Det uppkopplade samhället och högre utbildning (2014)
Ingår i: NU 2014, Umeå 8-10 oktober : abstracts, s. 123, Umeå universitet. Pedagogiska institutionen, 2014
Konferensbidrag
Salesperson’s personality and relationship quality (2012)
Are you a friend or a customer?
Paper presented at : AMA Summer Marketing Educators' Conference : 17/08/2012 - 19/08/2012
