Lars Bäckström
Lars Bäckström

Lars Bäckström

Senior Lecturer
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
lars.baeckstrom@ltu.se
+46 (0)920 492403
Luleå

Publications

Conference paper

Enjoy now or Later (2017)

An Explanation of Elderly Recipients’ Preferences Regarding Luxury Gifts
Kazeminia. A, Bäckström. L, Pitt. L
Part of: The Customer is NOT Always Right?, Marketing Orientations in a Dynamic Business World, s. 425, 2017
Conference paper

Brand personality of a city (2015)

identity vs. image
Foster. T, Sattari. S, Bäckström. L
Part of: The Sustainable Global Marketplace, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, s. 440-442, Encyclopedia of Global Archaeology/Springer Verlag, 2015
Conference paper

Salesperson's personality and the relationship quality (2015)

Differences Between Customers and Friends
Peighambari. K, Sattari. S, Bäckström. L, Farshid. M
Part of: The Sustainable Global Marketplace, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, s. 102-104, Encyclopedia of Global Archaeology/Springer Verlag, 2015
Conference paper

Det uppkopplade samhället och högre utbildning (2014)

Bäckström. L, Berggård. G, Gedda. O, Persson. A, Prellwitz. M, Weber. H, et al.
Part of: NU 2014, Umeå 8-10 oktober : abstracts, s. 123, Umeå universitet. Pedagogiska institutionen, 2014
Conference paper

Salesperson’s personality and relationship quality (2012)

Are you a friend or a customer?
Peighambari. K, Sattari. S, Styvén. M, Bäckström. L
Paper presented at : AMA Summer Marketing Educators' Conference : 17/08/2012 - 19/08/2012