Maria Theresa Eriksson
PhD Student
Luleå University of Technology
Luleå University of Technology
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
Publications
Article in journal
Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation (2020)
The TQM Journal
Article in journal
Better together (2019)
Harnessing motivations for energy utility crowdsourcing activities
Energy Research & Social Science, Vol. 48, s. 57-65
Article in journal
The brand personality dimensions of business-to-business firms (2019)
a contentanalysis of employer reviews on social media
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Article in journal
Go boldly! (2018)
Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business
Business Horizons, Vol. 61, nr. 5, s. 657-663
