Mario Cassar
Mario Cassar

Mario Cassar

Doktorand
Luleå tekniska universitet
Industriell marknadsföring
Industriell Ekonomi
Institutionen för ekonomi, teknik och samhälle

Publikationer

Artikel i tidskrift

Fun and fair, and I don’t care (2018)

The role of enjoyment, fairness and subjective norms on online gambling intentions
Konietzny. J, Caruana. A, Cassar. M
Journal of Retailing and Consumer Services, Vol. 44, s. 91-99
Artikel i tidskrift

Positioning narratives of wine tourism websites (2018)

a lexical analysis across two different regions
Cassar. M, Caruana. A, Konietzny. J
Journal of Wine Research, Vol. 29, nr. 1, s. 49-63
Artikel i tidskrift

Positioning of wine tourism websites across different country winescapes (2018)

a lexical analyses and implications
Cassar. M, Caruana. A, Vella. J
International Journal of Wine Business Research, Vol. 30, nr. 4, s. 394-409
Konferensbidrag

Self-Affirmation of Narcissists on Social Media (2018)

A Study Proposing a New Method of Categorization on Facebook Ads
Cassar. M, Dabirian. A, Diba. H, Konietzny. J
Ingår i: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 93-101, Springer, 2018
Konferensbidrag

The Taste of Ageing, a 26-Year Analysis of Publications in the International Journal of Wine Business Research (2018)

An Abstract
Rizk. A, Konietzny. J, Cassar. M, Wong. R, Wallström. Å, Vella. J
Ingår i: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 341-342, Springer, 2018