Mario Cassar
Mario Cassar

Mario Cassar

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Article in journal

Fun and fair, and I don’t care (2018)

The role of enjoyment, fairness and subjective norms on online gambling intentions
Konietzny. J, Caruana. A, Cassar. M
Journal of Retailing and Consumer Services, Vol. 44, s. 91-99
Article in journal

Positioning narratives of wine tourism websites (2018)

a lexical analysis across two different regions
Cassar. M, Caruana. A, Konietzny. J
Journal of Wine Research, Vol. 29, nr. 1, s. 49-63
Article in journal

Positioning of wine tourism websites across different country winescapes (2018)

a lexical analyses and implications
Cassar. M, Caruana. A, Vella. J
International Journal of Wine Business Research, Vol. 30, nr. 4, s. 394-409
Conference paper

Self-Affirmation of Narcissists on Social Media (2018)

A Study Proposing a New Method of Categorization on Facebook Ads
Cassar. M, Dabirian. A, Diba. H, Konietzny. J
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 93-101, Springer, 2018
Conference paper

The Taste of Ageing, a 26-Year Analysis of Publications in the International Journal of Wine Business Research (2018)

An Abstract
Rizk. A, Konietzny. J, Cassar. M, Wong. R, Wallström. Å, Vella. J
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 341-342, Springer, 2018