Maria Ek Styvén
Associate Professor
Luleå University of Technology
Luleå University of Technology
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
[/research/subjects/Industriell-marknadsforing?l=en]
Publications
Conference paper
A perfect match? (2019)
Effects of employer brand values on attitudes and job pursuit intention
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Article in journal
Benefits and barriers for the use of digital channels among small tourism companies (2019)
Scandinavian Journal of Hospitality and Tourism, Vol. 19, nr. 1, s. 27-46
Conference paper
Game on! (2019)
Brand relationships in live streaming gaming communities
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Article in journal
Using Facebook for travel decision-making (2019)
An international study of antecedents
International Journal of Contemporary Hospitality Management, Vol. 31, nr. 2, s. 1021-1044
Article in journal
What’s love got to do with it? (2019)
Place brand love and viral videos
Internet Research
