Maria Ek Styvén
Professor
Luleå University of Technology
Luleå University of Technology
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
[/research/subjects/Industriell-marknadsforing?l=en]
Publications
Article in journal
Social comparison orientation and frequency (2021)
A study on international travel bloggers
Journal of Business Research, Vol. 123, s. 232-240
Article in journal
This Is My Hometown! (2020)
The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online
Journal of Advertising
Article in journal
Understanding the intention to buy secondhand clothing on sharing economy platforms (2020)
The influence of sustainability, distance from the consumption system, and economic motivations
Psychology & Marketing, Vol. 37, nr. 5, s. 724-739
Article in journal
What’s love got to do with it? (2020)
Place brand love and viral videos
Internet Research, Vol. 30, nr. 1, s. 23-43
Conference paper
A perfect match? (2019)
Effects of employer brand values on attitudes and job pursuit intention
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
