Maria Ek Styvén
Maria Ek Styvén

Maria Ek Styvén

Associate Professor
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
Maria.Styven@ltu.se
+46 (0)920 491501
A246 Luleå

Publications

Conference paper

A perfect match? (2019)

Effects of employer brand values on attitudes and job pursuit intention
Ek Styvén. M, Näppä. A
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Article in journal

Benefits and barriers for the use of digital channels among small tourism companies (2019)

Ek Styvén. M, Wallström. Å
Scandinavian Journal of Hospitality and Tourism, Vol. 19, nr. 1, s. 27-46
Conference paper

Game on! (2019)

Brand relationships in live streaming gaming communities
Ek Styvén. M
Part of: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Article in journal

Using Facebook for travel decision-making (2019)

An international study of antecedents
Mariani. M, Ek Styvén. M, Ayeh. J
International Journal of Contemporary Hospitality Management, Vol. 31, nr. 2, s. 1021-1044
Conference paper

Choosing where to live or who to work for? (2018)

Exploring the connections between place and employer branding
Näppä. A, Ek Styvén. M
Paper presented at : 13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018