Maria Ek Styvén
Associate Professor
Luleå University of Technology
Luleå University of Technology
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
[/research/subjects/Industriell-marknadsforing?l=en]
Publications
Article in journal
Benefits and barriers for the use of digital channels among small tourism companies (2019)
Scandinavian Journal of Hospitality and Tourism, ISSN: 1502-2250, Vol. 19, nr. 1, s. 27-46
Article in journal
Using Facebook for travel decision-making (2019)
An international study of antecedents
International Journal of Contemporary Hospitality Management, ISSN: 0959-6119
Conference paper
Choosing where to live or who to work for? (2018)
Exploring the connections between place and employer branding
Paper presented at : 13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018
Conference paper
Places in good graces (2018)
The mediating role of emotional connections to a place on word-of-mouth
Paper presented at : 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
Conference paper
Should I Stay or Should I Go? (2018)
Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend
Paper presented at : 6th Nordic Retail and Wholesale Conference
