Maria Villanueva
Maria Villanueva

Maria Villanueva

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences


Conference paper

Conversion Theory in Marketing (2018)

Villanueva. M, Chohan. R
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 415-425, Springer, 2018