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Ulrich Michael Paschen
Ulrich Michael Paschen

Ulrich Michael Paschen

Doktorand
Luleå tekniska universitet
Industriell marknadsföring
Industriell ekonomi
Institutionen för ekonomi, teknik, konst och samhälle

Publikationer

Artikel i tidskrift

Artificial intelligence (AI) and value co-creation in B2B sales (2020)

Activities, actors and resources
Paschen. J, Paschen. U, Pala. E, Kietzmann. J
Australasian Marketing Journal
Artikel i tidskrift

Artificial intelligence (2020)

Building blocks and an innovation typology
Paschen. U, Pitt. C, Kietzmann. J
Business Horizons, Vol. 63, nr. 2, s. 147-155
Konferensbidrag

Cool Marketing for Icewine? (2018)

Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract
Paschen. U, Paschen. J, Keitzmann. J
Ingår i: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 337-338, Springer, 2018
Konferensbidrag

Understanding Involvement of Luxury Gift Givers (2018)

An Abstract
Paschen. U, Paschen. J, Wilson. M, Eriksson. T
Ingår i: Finding New Ways to Engage and Satisfy Global Customers, Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (AMS WMC 2018),, s. 667-668, Springer, 2018