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SWOT Matrix

SWOT Analysis

Published: 24 April 2015

Often used in business, a SWOT analysis is a way of evaluating the strengths, weaknesses, opportunities and threats that a company is currently facing.

It is also possible to conduct a SWOT of yourself, listing not only your strengths and weaknesses, but also opportunities and threats.

Your strengths and weaknesses are internal factors which you have control over while opportunities and threats are external that are outside your control.

Use the SWOT matrix as a guide to make your personal SWOT analysis.