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COURSE SYLLABUS

Graphic design: Identity design 15 credits

Grafisk design: Identitetsdesign
First cycle, D0041A
Version
Course syllabus valid: Autumn 2020 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 15 Feb 2017

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 14 Feb 2020

Education level
First cycle
Grade scale
U G VG *
Subject
Graphic Design
Subject group (SCB)
Media Production
Main field of study
Graphic Design

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language and D0032A Graphic design: artistic techniques, material and media 1, D0033A Graphic design: typography and semantics 1, D0034A Graphic design: methods, process and theory, D0035A Graphic design: for interaction 1, D0036A Graphic design: communication and media and D0038A Graphic design: artistic techniques, material and media 2 or equivalent.


More information about English language requirements


Selection

The selection is based on 1-165 credits.



Course Aim
At the end of the course the student shall demonstrate theoretical and practical ability to visualize and express issues concerning identity and identity communication through graphic design.
The student is expected to demonstrate abilities to see, interpret and develop design solutions based in either the students own identity or by expressing others.
The student is also expected to understand and possess the practical graphic design skills to communicate, build and enhance different identity aspects as well as understanding how the work is interpreted through different historical, societal and technical factors.

Knowledge and understanding
1. A developed theoretical and practical ability to visualize and express issues concerning identity and identity communication through graphic design
2. Show ability to understand norms and norm-critical design for Products, Services, Information and Corporate Identities

Skills and abilities
3. Ability to see, interpret and develop design solutions based in either the students own identity or by expressing others.
4. Fundamental identity design skills through different contexts, needs and requirements within communication and its different interfaces
5. Understand and possess the practical graphic design skills to communicate, build and enhance different identity aspects as well as understanding how the work is interpreted through different historical, societal and technical factors.
6. Demonstrate the ability to apply norm-critical perspectives in the course's projects and exercises

Judgement and approach
7. Theoretical understanding of the impact on identity communication and its understanding by historical, theoretical, societal and technical aspects and their development.
8. Independently plan and execute a graphic design production

Contents
The course covers:

Graphic design och visual communication:
  • Artistic techniques, materials and media
  • Typography
  • Form and color theory
  • Drawing and illustration
  • Photography

Graphic design: history, perspectives and traditions
  • Language and writing
  • Artistic perspektive and visual traditions
  • Cultural history theory and image /visual traditions
  • Oral, written and visual presentation of findings and work
  • Basic project management skills

The course includes an independent and project in which the student apply course theory and practice with support of feedback by course tutors. Reflection on literature studies, lectures, seminars, workshops and design exercises are continually implemented in reflection workbook. The project is presented in oral, written and visual form.

Realization
The course contains several modules, which integrate all of the theoretical, creative and professional perspectives. Teaching and learning are performed through lectures and literature studies, intersected with independent assignment on visualization and feedback sessions. The course participants practice oral, written and visual communication skills, and, both independently and in collaboration with others, planning and implementation of the project.

Examination
Learning objective 1-4 and 6 are assessed in test 1. Assignments
Learning objective 2- and 5 are assessed in test 2 Artistic methods from a cultural history perspective
Learning objective 1-6 are assessed in test 3. Project
Learning objective 1-6 are assessed in test 4. Workbook.

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Examiner
Åsa Wikberg-Nilsson

Literature. Valid from Autumn 2019 Sp 2 (May change until 10 weeks before course start)
Evamy Michael. (2015) Logo: The Reference Guide to Symbols and Logotypes. ISBN: 978-1780671802

Wheeler Alina, Designing Brand Identity (2017), John Wiley &
Sons Inc, ISBN: 9781118980828+ Compendiums

Course offered by
Department of Business Administration, Technology and Social Sciences

Modules
CodeDescriptionGrade scaleHPStatusFrom periodTitle
0001Assignment reportsU G#4.00MandatoryA17
0002Assignment report 2, artistiic methodsU G VG *4.00MandatoryA17
0003ProjectU G VG *5.00MandatoryA17
0004Independent project: workbookU G#2.00MandatoryA17

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.