Product visualization 7.5 credits

Second cycle, D7017A
Course syllabus valid: Autumn 2020 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Director of Undergraduate Studies Bo Jonsson, Department of Business Administration, Technology and Social Sciences 16 Feb 2015

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 14 Feb 2020

Education level
Second cycle
Grade scale
U G VG *
Industrial Design
Subject group (SCB)
Other Subjects within Technology

Entry requirements

Basic eligibility and proficiency D0030A Design: process and method, D0037A Design: theory and practice, M0010T Computer-aided design or D0005A Computer Aided Industrial Design or equivalent

More information about English language requirements


The selection is based on 20-285 credits

Course Aim
Knowledge and understanding – the student should after the course:
  • Demonstrate knowledge and understanding of how 3D visualization can be used in all stages of a development project.
  • Be able, with the help of pictures and words, describe the purpose of the selected 3D visualization techniques.
  • Have basic knowledge and skills in photography and lighting.
  • Have basic knowledge of graphic design and computer graphics.
  • Understand the theory and techniques that form the basis for 3D modeling and 3D visualization.

Skills and abilities – the student should after the course:

  • Be able to, identify and use the visualization techniques that are most suitable in the individual case.
  • Be able to plan, prepare and implement visualization projects.
  • Be able to use digital tools and methods for visualizing ideas and concepts.
  • Be able to produce material for physical 2D artifacts.
  • Be able to design presentation materials and use this in an oral presentation.

Judgement – the student should after the course:
  • Be able to give and take constructive criticism on their own and others' work.
  • Demonstrate the ability to reflect on their own learning process and identify their own needs for further knowledge to be able to continuously develop their skills.

Exploratory Visualization (Explore)
  • Digital sketches
  • Build idea collections
  • Describe form

Explanatory visualization (Explain)
  • Technical illustrations supported by 3D models
  • Materials for manuals and instructions
  • Architectural visualization
  • Product animation

Selling visualization (Express)
  • Photorealistic images (from 3D models)
  • Produce presentation and representation materials
  • Poster design

Teaching consists of lectures and seminars with theory and methods, lessons with exercises and presentations with feedback and peer review. Assessment is based on assignments where 3D visualizations for different purposes and audiences will be produced. The result of the learning process will then be evaluated and summarized in a workbook. The course focus on individual work.

The course requires compulsory participation in all presentations and completed home assignments. Course objectives 10 and 11 are examined through Assignment 001 Oral Presentation. Course objectives 1, 3, 4, 5, 6, 7, 8 and 9 are examined through Assignment 002 Individual assignments. Course objectives 2, 9, 11 and 12 are examined through Assignment 003 Workbook. Grading criteria for the individual assignments provided in separate syllabus. In the course the Systematic Grading Procedure (SGP) is used where each assignment is broken down into assessment areas, assessed and graded separately, and then weighed together into a final grade in the course. Grading: U G VG

Students must register for the courses themselves, or contact ETS educational administration, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Due to similar content, the course can not be included in a degree together with the course D7013A or other courses with similar content.

Peter Törlind

Transition terms
The course D7017A is equal to D7013A

Literature. Valid from Autumn 2015 Sp 1 (May change until 10 weeks before course start)

Course offered by
Department of Business Administration, Technology and Social Sciences

CodeDescriptionGrade scaleHPStatusFrom periodTitle
0002Assignment reportU G VG *4.50MandatoryA15
0003WorkbookU G VG *2.00MandatoryA15
0004Oral presentationU G VG *1.00MandatoryA16

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.