COURSE SYLLABUS

Principles of Marketing 7.5 credits

Marknadsföring, grundkurs
First cycle, M0004N
Version
Course syllabus valid: Autumn 2019 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Syllabus established
by Department of Business Administration and Social Sciences 28 Feb 2007

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 18 Feb 2019

Education level
First cycle
Grade scale
G U 3 4 5
Subject
Industrial Marketing
Subject group (SCB)
Business Administration
Main field of study
Industrial and Management Engineering

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language


More information about English language requirements


Selection

The selection is based on final school grades or Swedish Scholastic Aptitude Test.



Course Aim
After passing the course the student shall be able to:
  • understand, explain and use basic concepts in marketing
  • understand and describe basic theories and models within marketing and how these are related to each other
  • apply basic marketing theories in the analysis of practical situations and of companies’ strategic and operative marketing
  • draw relevant conclusions and formulate recommendations based on analysis of companies’ strategic and operative marketing
  • in writing and orally report and discuss information, analysis and conclusions related to companies’ marketing

Contents
The course deals with marketing from a company perspective. Marketing starts from an understanding of customers’ needs, with the aim to create value for customers and build profitable, long-term customer relations. The course focuses primarily on consumer markets, but industrial markets are also included. The main topics of the course are the marketing mix, the buying process, segmentation, targeting and positioning. Sustainability aspects on marketing are also discussed, as well as strategic and marketing planning. The course provides a suitable base for further studies in the area of marketing.

Realization
Lectures/lessons, seminars, supervision, individual assignments and team assignments. Parts of the course might be taught in English.

Examination
In a written test, the following abilities are examined:
  • understand and use basic concepts in marketing
  • understand and describe basic theories and models within marketing and how these are related to each other

In compulsory assignments and seminars, the following abilities are examined:
  • understand, explain and use basic concepts in marketing
  • understand and describe basic theories and models within marketing and how these are related to each other
  • apply basic marketing theories in the analysis of practical situations and of companies’ strategic and operative marketing
  • draw relevant conclusions and formulate recommendations based on analysis of companies’ strategic and operative marketing
  • in writing and orally report and discuss information, analysis and conclusions related to companies’ marketing

A requirement for passing the course is attendance at compulsory sessions.

Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, no later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place. Due to similar content, the course cannot be included in a degree together with the courses M0011N or M0015N or other courses with similar content.

Examiner
Maria Ek Styvén

Transition terms
The course M0004N is equal to IEM031

Literature. Valid from Spring 2019 Sp 3 (May change until 10 weeks before course start)
Parment, A. (2018) Marknadsföring (2:a upplagan), ISBN 9789144117492.
Literature might be added.

Course offered by
Department of Business Administration, Technology and Social Sciences

Modules
CodeDescriptionGrade scaleHPStatusFrom periodTitle
0002Written examG U 3 4 54.50MandatoryA16
0003Compulsory assignments and seminarsU G#3.00MandatoryA16

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.