Lars Bäckström

Research subject: Industrial Marketing

Division: Business Administration and Industrial Engineering

Department of Social Sciences, Technology and Arts

lars.baeckstrom@ltu.se
+46 (0)920 492403
Luleå

Publications

Conference paper

Enjoy now or Later (2017)

An Explanation of Elderly Recipients’ Preferences Regarding Luxury Gifts

Kazeminia. A, Bäckström. L, Pitt. L

Part of: The Customer is NOT Always Right?, Marketing Orientations in a Dynamic Business World, s. 425, 2017

Conference paper

Brand personality of a city (2015)

identity vs. image

Foster. T, Sattari. S, Bäckström. L

Part of: The Sustainable Global Marketplace, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, s. 440-442, Encyclopedia of Global Archaeology/Springer Verlag, 2015

Conference paper

Salesperson's personality and the relationship quality (2015)

Differences Between Customers and Friends

Peighambari. K, Sattari. S, Bäckström. L, Farshid. M

Part of: The Sustainable Global Marketplace, Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011, s. 102-104, Encyclopedia of Global Archaeology/Springer Verlag, 2015

Conference paper

Det uppkopplade samhället och högre utbildning (2014)

Bäckström. L, Berggård. G, Gedda. O, Persson. A, Prellwitz. M, Weber. H, et al.

Part of: NU 2014, Umeå 8-10 oktober : abstracts, s. 123, Umeå universitet. Pedagogiska institutionen, 2014

Full text

Conference paper

Salesperson’s personality and relationship quality (2012)

Are you a friend or a customer?

Peighambari. K, Sattari. S, Styvén. M, Bäckström. L

Paper presented at : AMA Summer Marketing Educators' Conference : 17/08/2012 - 19/08/2012

Find more in the publications portal

Published:28 August 2006

Updated: 9 February 2009

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