Åsa Wallström
Professor, Prefekt
Luleå tekniska universitet
Luleå tekniska universitet
Industriell ekonomi
Institutionen för ekonomi, teknik, konst och samhälle
Publikationer
Konferensbidrag
Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract (2020)
Ingår i: Marketing Opportunities and Challenges in a Changing Global Marketplace, Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, s. 463-464, Springer Nature, 2020
Artikel i tidskrift
Benefits and barriers for the use of digital channels among small tourism companies (2019)
Scandinavian Journal of Hospitality and Tourism, Vol. 19, nr. 1, s. 27-46
Artikel i tidskrift
Emotions and sentiment (2018)
An exploration of artist websites
Journal of Public Affairs, Vol. 18, nr. 2
Konferensbidrag
The Taste of Ageing, a 26-Year Analysis of Publications in the International Journal of Wine Business Research (2018)
An Abstract
Ingår i: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 341-342, Springer, 2018
Artikel i tidskrift
Assessing brand equity in the luxury wine market by exploiting tastemaker scores (2017)
Journal of Product & Brand Management, Vol. 26, nr. 5, s. 447-452