Hoda Diba
Hoda Diba

Hoda Diba

Doktorand
Luleå tekniska universitet
Industriell marknadsföring
Industriell Ekonomi
Institutionen för ekonomi, teknik och samhälle

Publikationer

Artikel i tidskrift

Clustering of influential wine bloggers using automated content analysis techniques (2019)

Lord Ferguson. S, Ewing. L, Bigi. A, Diba. H
Journal of Wine Research, Vol. 30, nr. 2, s. 157-165
Artikel i tidskrift

Social media influence on the B2B buying process (2019)

Diba. H, Vella. J, Abratt. R
Journal of business & industrial marketing
Konferensbidrag

Self-Affirmation of Narcissists on Social Media (2018)

A Study Proposing a New Method of Categorization on Facebook Ads
Cassar. M, Dabirian. A, Diba. H, Konietzny. J
Ingår i: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 93-101, Springer, 2018
Konferensbidrag

The Prosthetic Generation Is all Around Us (2018)

Feelings and Emotions About Knee Replacement Surgery and Their Impact on Overall Sentiment: An Abstract
Pitt. C, Dabirian. A, Botha. E, Keitzmann. J, Diba. H
Ingår i: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 561, Springer, 2018
Artikel i tidskrift

A great place to work!? (2017)

Understanding crowdsourced employer branding
Dabirian. A, Kietzmann. J, Diba. H
Business Horizons, Vol. 60, nr. 2, s. 197-205