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Service design 7.5 credits

Service design
First cycle, D0053A
Course syllabus valid: Autumn 2021 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.

Education level
First cycle
Grade scale
U G#
Graphic Design
Subject group (SCB)
Media Production

Entry requirements

In order to meet the general entry requirements for first cycle studies you must have successfully completed upper secondary education and documented skills in English language

More information about English language requirements


The selection is based on final school grades or Swedish Scholastic Aptitude Test.

Course Aim
After the course, the participant is expected to be able to show an advanced level of:

Knowledge and understanding
1 Theoretical and practical understanding of users and user experience
2 Understanding of methods and processes for service design
3 Knowledge of customer focus and service development for different practices and contexts
4 Understanding different service design perspectives

Skills and Abilities
5 Ability to identify and formulate empathy with user experiences
6 Ability to explore user behavior
7 Ability to design and communicate user experience
8 Ability to interact with different user groups to capture different perspectives
9 Ability to implement relevant artistic techniques, materials and media to communicate service design

10 Ability to make judgments regarding relevant societal, social and ethical aspects
11 Ability to reflect on the role of service design from a societal and sustainable perspective

Service design includes planning and organizing people, communication and interaction to change the user experience of a service. The course includes user-centered design-driven development of services to ensure a good user experience and to achieve innovative holistic solutions for both physical and digital service interactions.

Each course occasion´s language and form is stated and appear on the course page on Luleå University of Technology's website.
The course is conducted in the form of so-called blended learning, which means that you take part in course materials and activities both independently before, during and after scheduled activities, and work in projects both independently and in collaboration with others to develop parts and entire existing services through exploration of context, user needs, prototyping, ideation and testing and validation of concepts.  

If there is a decision on special educational support, in accordance with the Guideline Student's rights and obligations at Luleå University of Technology, an adapted or alternative form of examination can be provided.
The course is examined through visual, oral and written exams with grade levels U G.

Students must register for the courses themselves, or contact ETKS educational administration, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Åsa Wikberg-Nilsson

Literature. Valid from Autumn 2021 Sp 1
Stickdorn, Hormess, Lawrence & Schneider (2018) This is service design methods. ISBN 978-1492039594

Course offered by
Department of Social Sciences, Technology and Arts

CodeDescriptionGrade scaleCrStatusFrom periodTitle
0004Oral and visual examination - Users and user experienceU G#2.00MandatoryA21
0005Oral, written and visual examination - Project in service designU G#3.00MandatoryA21
0006Oral, written and visual examination - WorkbookU G#2.50MandatoryA21

Syllabus established
by Director of Undergraduate Studies Daniel Örtqvist, Department of Business Administration, Technology and Social Sciences 18 Feb 2019

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Social Sciences, Technology and Arts 17 Feb 2021