Anna Näppä
Doktorand
Luleå tekniska universitet
Luleå tekniska universitet
Industriell Ekonomi
Institutionen för ekonomi, teknik och samhälle
Publikationer
Artikel i tidskrift
Functional top management teams and marketing organization (2020)
exploring strategic decision-making
Journal of Strategic Marketing
Konferensbidrag
A perfect match? (2019)
Effects of employer brand values on attitudes and job pursuit intention
Ingår i: 14th Global Brand Conference 2019, Startups, Art and Creative Industries: Fresh Perspectives on Brands, 2019
Artikel i tidskrift
The brand personality dimensions of business-to-business firms (2019)
a contentanalysis of employer reviews on social media
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Konferensbidrag
Choosing where to live or who to work for? (2018)
Exploring the connections between place and employer branding
Paper presented at : 13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018
Konferensbidrag
Should I Stay or Should I Go? (2018)
Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend
Paper presented at : 6th Nordic Retail and Wholesale Conference
