Anna Näppä
Doktorand
Luleå tekniska universitet
Luleå tekniska universitet
Industriell ekonomi
Institutionen för ekonomi, teknik, konst och samhälle
Publikationer
Artikel i tidskrift
Functional top management teams and marketing organization (2020)
exploring strategic decision-making
Journal of Strategic Marketing
Konferensbidrag
A perfect match? (2019)
Effects of employer brand values on attitudes and job pursuit intention
Paper presented at : 14th Global Brand Conference, Berlin, Germany, May 8-10, 2019
Artikel i tidskrift
The brand personality dimensions of business-to-business firms (2019)
a contentanalysis of employer reviews on social media
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Konferensbidrag
Choosing where to live or who to work for? (2018)
Exploring the connections between place and employer branding
Paper presented at : 13th Global Brand Conference, Newcastle Business School, Northumbria University, 2nd-4th May 2018