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Anna Näppä
Senior Lecturer
Research subject: Industrial Marketing
Division: Business Administration and Industrial Engineering
Department of Social Sciences, Technology and Arts
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Luleå, A235
About me
My dissertation Building Employer Brands: The Employee Perspective (2023)
External link. looked at employer and industry branding, with a specific focus on the employee and tourism & hospitality as the context.
My research interests are connected to different types of brands and branding, as well as consumer behavior. I teach marketing, service marketing, cross-cultural management and consumer behavior among other things. I am also a representative in the Board of the Faculty of Humanities and Social Sciences.
Current projects
Arts, culture and creativity for entrepreneurial networking and tourism ( ACCENT) External link.
Handmade and homegrown – retail insights into Swedish DIY consumer culture External link.
Previous projects
Employer branding in the hospitality industry External link.
Attractive Employers: Employer Branding in Retail and Tourism & Hospitality External link.
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