Tim Foster

Professional summary (in English)

I am an Associate Professor of Marketing with a passion for crossing things off my "Bucket List". I believe universities are in the business of focusing on two main value-creation activities: CREATING KNOWLEDGE (research) and DEVELOPING MINDS (education). My life in academia maintains a strong connection to my background in industry, both in Sweden and the United States. I believe teaching means learning again (thank you, Aristotle...you were right)! And having a career focused on teaching and research means I get paid to learn, and "paying it forward" to share that knowledge, both in publication and in the classroom, is what it is all about.

• Here is a PDF of my one-page "highlights" CV Pdf, 264.9 kB..

• Please connect to me on my LinkedIn profile Länk till annan webbplats..

My story...

I am originally from the city ofEast Lansing Länk till annan webbplats., in the great state of Michigan Länk till annan webbplats., USA, where I not only grew up, but I attended Michigan State University Länk till annan webbplats.there as well. I received a BA in advertising in 1988 and ended up moving to Sweden in August 1989 to work with the Regional Development Fund ("Utvecklingsfonden). I started teaching as a guest lecturer at Luleå University of Technology (LTU) in April, 1992. I became a doctoral student and started here full-time in July 1994. My current work as an Associate Professor revolves around four areas, each of which I take great pride in have obtained full professorship by the end of 2024.

My work...

Most universities require that we work with and contribute to three main areas: Research, Education (teaching), as well as service. Many times we are also tasked with working with strategic issues within these areas. My work within these three areas is outlined below:

MY TEACHING : I am generally teaching during each of the four terms (reading period) that make up our academic year at LTU, from early September through early June each year. This includes teaching courses at all three levels, ie the undergraduate, graduate, and PhD levels throughout the academic year at LTU:

* = I developed the course for LTU

• LP1: Graduate course - Strategic Brand Management Länk till annan webbplats.(M7030N)*
• LP2: Undergraduate course - Creative Marketing Communication Länk till annan webbplats.(M0035N)*
• Lp3: Graduate & undergraduate course - Branding You Länk till annan webbplats. (M0029N)* - Continues into Lp4 for those students taking it at a 25% pace.
• Lp4: Graduate course for engineers -Sustainable Strategic Marketing Länk till annan webbplats.(M7043N)*
• LP1-4: Doctoral course - Branding You for Doctoral Students Länk till annan webbplats.(FOR055F)* - given even-numbered years only

I have also been very active in teaching courses likeInternational Business Environment Länk till annan webbplats.(M0022N)* w hich is given ON-campus in Lp1 and as a distance course in Lp4.

Other than these courses, I am also an "Examiner" in several other courses and working with developing new courses, primarily within sustainability. I have also developed and/or taught courses in Basic  Marketing, Internet Marketing*, Consumer Behavior*, Consumer Behavior in Cyberspace*, Strategies for e-Business*, Customer Relationship Management, Creative Advertising*, and  Scientific Methods.

I have also supervised dozens of bachelor's and master's thesis projects since starting at LTU in full-time in 1994 and have been and am currently a co-supervisor or main supervisor to several doctoral students. I have also taught courses at Umeå University and guest lectured at several other schools (universities and high schools) in Sweden and the United States.

MY RESEARCH: My research primarily focuses on marketing communication, branding, and pedagogical issues within the business/marketing curriculum (see list of publications below). I have been published in such scholarly journals as the European Journal of Marketing ; J ournal of Business & Industrial Marketing ; Supply Chain Management ; Place Branding and Public Diplomacy ; and the Journal of Financial Services Marketing, among others. I have attended and published papers and extended abstracts at several academic conferences.

I continue to write and in 2017 became the co-author of the book,Branding You Länk till annan webbplats.: How to Market Yourself in a Competitive Environment (avaialble at most online Swedish bookstores or the publisher, "Studentliteratur in Sweden. Here are direct links to myGoogle Scholar Länk till annan webbplats.as well as mineORCiD Länk till annan webbplats.research page and my research onResearchGate Länk till annan webbplats.. Please NOTE that these online research portals are not automatically updated and I do my best to update them as I publish my research.

MY STRATEGIC WORK: For several years I have worked for my department and the university with both student recruitment and retention strategies at my department. This is forover 20 programs Länk till annan webbplats. at the undergraduate and graduate levels within design, engineering, business, music, theatre, and the social sciences.

MY SERVICE: My service ("3rd task") to society as well as business and industry includes providing speeches/workshops and consultancy services for several groups and organizations, both within and outside Luleå University of Technology. In addition, I provide talks several times per year to several different departments and groups, both inside and outside of LTU, in both the public and private sectors.

MY SOCIAL MEDIA: I useTwitter Länk till annan webbplats.as a value-added service to my students and audiences who want to know more about the areas I teach and do research in. I thinkLinkedIn Länk till annan webbplats.is a vital social media for "professional you" and would consider it an honor if you "Connect" to me on LinkedIn. I am developing a TikTok page for students and other stakeholders in education. You can e-mail me attim.foster@ltu.seto set up a meeting on Zoom or Teams. I also have aYouTube account Länk till annan webbplats.that has a small selection of the videos/"guest lecturers" I have used in the classroom and in my strategic work.