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Associate Professor of Marketing with a passion for crossing things of my "Bucket List"
Welcome to my little corner of cyberspace...
I am originally from the city of East Lansing External link., in the great state of Michigan External link., U.S.A., where I not only grew up, but I attended Michigan State University External link. there as well. I received a B.A. in advertising in 1988 and ended up moving to Sweden in August 1989 to work with the Regional Development Fund ("Utvecklingsfonden). I started teaching as a guest lecturer at Luleå University of Technology (LTU) in April, 1992. I became a doctoral student and started here full-time in July 1994. My current work as an Associate Professor (Biträdande Professor/Docent") revolves around four areas, each of which I take great pride in:
TEACHING: I am generally teaching during each of the four terms (läsperiod) that make up our academic year at LTU. This includes courses in Strategic Brand Management External link. (Lp1), International Business Environment External link. External link.(Lp1 + Lp4), and Branding You External link. (Lp3-4). Other than these courses, I have also developed and/or taught courses in Basic Marketing, Internet Marketing, Consumer Behavior, Consumer Behaviror in Cybperspace, Strategies for e-Business, Customer Relationship Management, Creative Advertising, and Scientific Methods. I have also supervised dozens of bachelor and master's thesis projects since starting at LTU in full-time 1994 and have been and am currently a co-supervisor or main supervisor to several doctoral students.
RESEARCH: My research primarily focuses on marketing communication, branding, and pedagogical issues within the business/marketing curriculum (see list of publication below). I have been published in such scholarly journals as the European Journal of Marketing; Journal of Business & Indsutrial Marketing; Supply Chain Management; Place Branding and Public Diplomacy; and the Journal of Financial Services Marketing. Co-author of the book, "Branding You: How to Market Yourself in a Competitive Environment External link.."
STUDENT RETENTION: After 16 years of working with both student recruitment and retention strategies at my department, as of 2022 I am working only with student retention strategies. This is for over 20 programs External link. at the undergraduate and graduate levels within design, engineering, business, music, theater, and the social sciences.
SERVICE: My service ("3:a uppgift") to society as well as business and industry includes providing speeches/workshops and consultancy services for several groups and organizations, both within and outside Luleå University of Technolgy. In addition, I provide talks several times per year to several different departments and groups, both inside and outside of LTU; in both the public and private sectors.
You can also find me online viaTwitter External link. , LinkedIn External link., or set up a meeting on Zoom or Teams. I also have aYouTube account External link.that has a catalog of the videos/"guest lecturers" I have used in the classroom.