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Åsa Wallström
Åsa Wallström

Åsa Wallström

Professor, Head of department
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Social Sciences, Technology and Arts
Asa.Wallstrom@ltu.se
+46 (0)920 491444
A247 Luleå

Publications

Conference paper

Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract (2020)

Flostrand. A, Wallström. Å, Salehi-Sangari. E, Pitt. L, Kietzmann. J
Part of: Marketing Opportunities and Challenges in a Changing Global Marketplace, Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, s. 463-464, Springer Nature, 2020
Article in journal

Benefits and barriers for the use of digital channels among small tourism companies (2019)

Ek Styvén. M, Wallström. Å
Scandinavian Journal of Hospitality and Tourism, Vol. 19, nr. 1, s. 27-46
Article in journal

Emotions and sentiment (2018)

An exploration of artist websites
Pitt. C, Kietzmann. J, Botha. E, Wallström. Å
Journal of Public Affairs, Vol. 18, nr. 2
Conference paper

The Taste of Ageing, a 26-Year Analysis of Publications in the International Journal of Wine Business Research (2018)

An Abstract
Rizk. A, Konietzny. J, Cassar. M, Wong. R, Wallström. Å, Vella. J
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 341-342, Springer, 2018
Article in journal

Assessing brand equity in the luxury wine market by exploiting tastemaker scores (2017)

Blair. A, Atasanova. C, Pitt. L, Chan. A, Wallström. Å
Journal of Product & Brand Management, Vol. 26, nr. 5, s. 447-452