Hoda Diba
Hoda Diba

Hoda Diba

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Conference paper

Self-Affirmation of Narcissists on Social Media (2018)

A Study Proposing a New Method of Categorization on Facebook Ads
Cassar. M, Dabirian. A, Diba. H, Konietzny. J
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 93-101, Springer, 2018
Conference paper

The Prosthetic Generation Is all Around Us (2018)

Feelings and Emotions About Knee Replacement Surgery and Their Impact on Overall Sentiment: An Abstract
Pitt. C, Dabirian. A, Botha. E, Keitzmann. J, Diba. H
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 561, Springer, 2018
Article in journal

A great place to work!? (2017)

Understanding crowdsourced employer branding
Dabirian. A, Kietzmann. J, Diba. H
Business Horizons, ISSN: 0007-6813, Vol. 60, nr. 2, s. 197-205
Article in journal

A 23-Year Bibliometric Study of the Journal of Food Products Marketing (2016)

Dabirian. A, Diba. H, Tareh. F, Treen. E
Journal of Food Products Marketing, ISSN: 1045-4446, Vol. 22, nr. 5, s. 610-622