Hoda Diba
Hoda Diba

Hoda Diba

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Article in journal

Clustering of influential wine bloggers using automated content analysis techniques (2019)

Lord Ferguson. S, Ewing. L, Bigi. A, Diba. H
Journal of Wine Research, Vol. 30, nr. 2, s. 157-165
Article in journal

Social media influence on the B2B buying process (2019)

Diba. H, Vella. J, Abratt. R
Journal of business & industrial marketing
Conference paper

Self-Affirmation of Narcissists on Social Media (2018)

A Study Proposing a New Method of Categorization on Facebook Ads
Cassar. M, Dabirian. A, Diba. H, Konietzny. J
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 93-101, Springer, 2018
Conference paper

The Prosthetic Generation Is all Around Us (2018)

Feelings and Emotions About Knee Replacement Surgery and Their Impact on Overall Sentiment: An Abstract
Pitt. C, Dabirian. A, Botha. E, Keitzmann. J, Diba. H
Part of: Back to the Future, Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference, s. 561, Springer, 2018
Article in journal

A great place to work!? (2017)

Understanding crowdsourced employer branding
Dabirian. A, Kietzmann. J, Diba. H
Business Horizons, Vol. 60, nr. 2, s. 197-205