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Jeandri Robertson
Jeandri Robertson

Jeandri Robertson

Senior Lecturer
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Social Sciences, Technology and Arts
jeandri.robertson@ltu.se
+46 (0)920 492408
Luleå

Publications

Article in journal

All for one and one for all: Encouraging ecosystem citizenship behaviour to strengthen employer branding (2022)

Eriksson. M, Näppä. A, Robertson. J
Scandinavian Journal of Management, Vol. 38, nr. 2
Article in journal

Business (un)usual: Critical skills for the next normal (2022)

Ferreira. C, Robertson. J, Pitt. L
Thunderbird International Business Review
Article in journal

How deep is your love? The brand love-loyalty matrix in consumer-brand relationships (2022)

Robertson. J, Botha. E, Ferreira. C, Pitt. L
Journal of Business Research, Vol. 149, s. 651-662
Article in journal

I think I like this (2022)

assessing conscious versus subconscious wine taste responses using neuroscientific techniques
Robertson. J, Ferreira. C, Reyneke. M, Rosenstein. D
International Journal of Wine Business Research, Vol. 34, nr. 1, s. 37-51