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Jeandri Robertson
Jeandri Robertson

Jeandri Robertson

Senior Lecturer
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Social Sciences, Technology and Arts
jeandri.robertson@ltu.se
+46 (0)920 492408
Luleå

Publications

Article in journal

All for one and one for all: Encouraging ecosystem citizenship behaviour to strengthen employer branding (2022)

Eriksson. M, Näppä. A, Robertson. J
Scandinavian Journal of Management, Vol. 38, nr. 2
Article in journal

Business (un)usual: Critical skills for the next normal (2022)

Ferreira. C, Robertson. J, Pitt. L
Thunderbird International Business Review
Article in journal

Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19 (2022)

Robertson. J, Botha. E, Walker. B, Wordsworth. R, Balzarova. M
International Journal of Retail & Distribution Management, Vol. 50, nr. 8/9, s. 1182-1204
Article in journal

How deep is your love? The brand love-loyalty matrix in consumer-brand relationships (2022)

Robertson. J, Botha. E, Ferreira. C, Pitt. L
Journal of Business Research, Vol. 149, s. 651-662