Jeandri Robertson
Jeandri Robertson

Jeandri Robertson

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Article in journal

Entrepreneurial ecosystems and the public sector (2020)

A bibliographic analysis
Robertson. J, Pitt. L, Ferreira. C
Socio-Economic Planning Sciences
Article in journal

The truth (as I see it) (2020)

philosophical considerations influencing a typology of fake news
Ferreira. C, Robertson. J, Marnell. K
Journal of Product & Brand Management, Vol. 29, nr. 2, s. 150-158
Conference paper

Designed to spread the message? Generation Y’s perception of using social media for healthcare marketing. (2019)

Robertson. J, Ferreira. C
Paper presented at : Academy of Marketing Science Annual Conference
Article in journal

Leveraging social capital in university-industry knowledge transfer strategies (2019)

a comparative positioning framework
Robertson. J, McCarthy. I, Pitt. L
Knowledge Management Research & Practice, Vol. 17, nr. 4, s. 461-472
Article in journal

The brand personality dimensions of business-to-business firms (2019)

a contentanalysis of employer reviews on social media
Robertson. J, Ferguson. S, Eriksson. M, Näppä. A
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124