Jeandri Robertson
PhD Student
Luleå University of Technology
Luleå University of Technology
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences
Publications
Article in journal
Entrepreneurial ecosystems and the public sector (2020)
A bibliographic analysis
Socio-Economic Planning Sciences
Article in journal
The truth (as I see it) (2020)
philosophical considerations influencing a typology of fake news
Journal of Product & Brand Management, Vol. 29, nr. 2, s. 150-158
Conference paper
Designed to spread the message? Generation Y’s perception of using social media for healthcare marketing. (2019)
Paper presented at : Academy of Marketing Science Annual Conference
Article in journal
Leveraging social capital in university-industry knowledge transfer strategies (2019)
a comparative positioning framework
Knowledge Management Research & Practice, Vol. 17, nr. 4, s. 461-472
Article in journal
The brand personality dimensions of business-to-business firms (2019)
a contentanalysis of employer reviews on social media
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
