Jeandri Robertson
Jeandri Robertson

Jeandri Robertson

PhD Student
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Business Administration, Technology and Social Sciences

Publications

Article in journal

Leveraging social capital in university-industry knowledge transfer strategies (2019)

a comparative positioning framework
Robertson. J, McCarthy. I, Pitt. L
Knowledge Management Research & Practice
Article in journal

The brand personality dimensions of business-to-business firms (2019)

a contentanalysis of employer reviews on social media
Robertson. J, Ferguson. S, Eriksson. M, Näppä. A
Journal of Business-to-Business Marketing, Vol. 26, nr. 2, s. 109-124
Article in journal

The truth (as I see it) (2019)

philosophical considerations influencing a typology of fake news
Ferreira. C, Robertson. J, Kirsten. M
Journal of Product & Brand Management
Article in journal

Worlds apart (2019)

an investigation of South Africa’s established and emerging middle class consumers
Lappeman. J, Ferreira. C, Robertson. J, Chikweche. T
Society and Business Review
Article in journal

The influence of product knowledge on the relative importance of extrinsic product attributes of wine (2018)

Robertson. J, Ferreira. C, Botha. E
Journal of Wine Research, Vol. 29, nr. 3, s. 159-176