Jörgen Normark

About me

Design based on making the world better and helping people is my thing. It could be called sustainability. Design must be adapted to the person and the user and how things work, so that it really works and really creates some kind of value. It could be called Human / User centered design. Using design and design processes to create products, services and systems that look very good and offer the opportunities the user expects in an uplifting and easy-to-use way is very important. It could be called User Experience. There is also a lot to be gained from a design influencing the user to go in the right direction as well as the implementation itself being solid. It could span between everything from interaction design and behavioral design as usability.

Today's book tips: Intuitive Design: Eight Steps to an Intuitive UI by Everett McKay. Can be good for taking the shortcut to better user experiences

Research

My research often has something to do with User Experience. For example. better interactions in cars, gamification for wellness, gamification in safety training, interfaces for the elderly, guiding design to interact properly with physical products, new experiences in music creation and gaming, sustainable and circular product design.

Teaching

My teaching also revolves around User Experience. Interaction design, Interfaces, Formgivnig, UX Design, UX research, User centered design etc.