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COURSE SYLLABUS

Industrial Markets and Networks 7.5 credits

Industriella marknader och nätverk
Second cycle, M7020N
Version
Course syllabus valid: Autumn 2021 Sp 1 - Present
The version indicates the term and period for which this course syllabus is valid. The most recent version of the course syllabus is shown first.


Education level
Second cycle
Grade scale
G U 3 4 5
Subject
Business Administration
Subject group (SCB)
Business Administration

Entry requirements

Knowledge and abilities in quality development, marketing, organizational management, management control and logistics equivalent to the aims of Operations Management (T0008N) 7,5 credits, Quality Management, Introduction course (K0001N) 7,5 credits, Principles of Marketing (M0004N) 7,5 credits, Business management and organisation (E0006N) 7,5 credits, Management control (R0001N) 7,5 credits, Logistics 1 (T0002N) 7,5 credits and Integration project, business administration, logistics & quality management (G0008N) 15 credits.


More information about English language requirements


Selection

The selection is based on 20-285 credits



Course Aim
The goal of the course is that students develop knowledge and abilities in industrial marketing with a focus on networks and relationship building in industrial markets, buying behavior and marketing and sales activities. 

After passing the course the students should be able to: 
1. explain and apply central concepts in industrial marketing
2. identify and analyze industrial networks and relations
3. analyze  buying behavior in industrial markets and relate this to marketing and sales activities
4. present, discuss and report solutions to industrial marketing problems.


Contents
The lectures will deal with industrial networks and relationships, procurement,  marketing andselling in industrial markets. Case studies and project work will be utilized in order to apply knowledge and skills.

Realization
Each course occasion´s language and form is stated and appear on the course page on Luleå University of Technology's website.
Lectures, seminars, supervision and group assignments. The course is given in English.

Examination
If there is a decision on special educational support, in accordance with the Guideline Student's rights and obligations at Luleå University of Technology, an adapted or alternative form of examination can be provided.
  In a written test, the following abilities are examined: 

1. explain and apply central concepts in industrial marketing

In compulsory assignments and seminars, the following abilities are examined: 
1. explain and apply central concepts in industrial marketing
2. identify and analyze industrial networks and relations
3. analyze buying behavior in industrial markets and relate this to marketing and sales activities
4. present, discuss and report solutions to industrial marketing problems.

The two modules (written test, assignments and seminars) is graded individually with U or G#. The results from the two modules is then weighed together to a final grade for the course  (U/3/4/5).


Remarks
Students must register for the courses themselves, or contact ETS educational administration eduets@ltu.se, not later than three days after the quarter commences. Failure to do so can result in the place being lost. This rule also applies to students with a guaranteed place.

Due to similar content, the course can not be included in a degree together with the courses M0005N, M0013N, M0023N, M0033N or other courses with similar content.

Examiner
Lars Bäckström IES-FV

Literature. Valid from Spring 2021 Sp 3 (May change until 10 weeks before course start)
Hutt, T.W. & Speh, M.D. (senaste upplagan). Business Marketing Management B2B, Cengage Learning.
Literature might be added.

Course offered by
Department of Social Sciences, Technology and Arts

Modules
CodeDescriptionGrade scaleCrStatusFrom periodTitle
0002Written examU G#2.50MandatoryA17
0003Compulsory assignments and seminarsU G#5.00MandatoryA17

Study guidance
Study guidance for the course is to be found in our learning platform Canvas before the course starts. Students applying for single subject courses get more information in the Welcome letter. You will find the learning platform via My LTU.

Syllabus established
by Head of the Department of Business Administration and Social Sciences 19 Feb 2010

Last revised
by Director of Undergraduate Studies Daniel Örtqvist, Department of Social Sciences, Technology and Arts 17 Feb 2021