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Courses at Luleå university of technology

Strategies for digital marketing

15 Credits, Course, master's level, M7041N
This is a course in digital marketing that includes both strategical and tactical learning activities. Search engine marketing, website optimization, social media marketing, email marketing and analytics are areas that are covered in the course.

Digital marketing course integrates academic knowledge and industry practice to develop the critical and analytical capabilities of students through a series of modules which introduces them to the latest research and practice in the field. The course covers both strategic and tactical digital marketing. Students will learn key tools of online brand building and campaign management through a range of techniques and platforms. Digital marketing is embedded in all the digital ways consumers interact with a business or organisation and the marketer operates through a data driven approach. The course seeks to cover this by exploring digital marketing from a broad perspective including search engine marketing, website optimization, social media marketing, email marketing and analytics.

Application

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The course syllabus includes a description of the course and literature to be used. Within ten weeks before the course starts, a current course syllabus is published.

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Contact

For detailed questions about the course please do not hesitate to contact us.

Kerry Chipp, Senior Lecturer

Organisation: Industrial Marketing, Business Administration and Industrial Engineering, Department of Social Sciences, Technology and Arts
Phone: +46 (0)920 493863
Jenny Nilsson Vestola

Jenny Nilsson Vestola, PhD Student

Organisation: Industrial Marketing, Business Administration and Industrial Engineering, Department of Social Sciences, Technology and Arts
Phone: +46 (0)920 493622