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Tim Foster
Tim Foster

Tim Foster

Associate Professor
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Social Sciences, Technology and Arts
+46 (0)920 491484
A242 Luleå

Associate Professor of Marketing with a passion for crossing things of my "Bucket List"

Welcome to my little corner of cyberspace...

I am originally from the city of East Lansing, in the great state of Michigan, U.S.A., where I not only grew up, but I attended Michigan State University there as well. I received a B.A. in advertising in 1988 and ended up moving to Sweden in August 1989 to work with the Regional Development Fund ("Utvecklingsfonden). I started teaching as a guest lecturer at Luleå University of Technology (LTU) in April, 1992. I became a doctoral student and started here full-time in July 1994. My current work as an Associate Professor (Biträdande Professor/Docent") revolves around four areas, each of which I take great pride in:

TEACHING: I am generally teaching during each of the four terms (läsperiod) that make up our academic year at LTU. This includes courses in Strategic Brand Management (Lp1), International Business Environment (Lp1 + Lp4), and  Branding You (Lp3-4).  Other than these courses, I have also developed and/or taught courses in Basic Marketing, Internet Marketing, Consumer Behavior, Consumer Behaviror in Cybperspace, Strategies for e-Business, Customer Relationship Management, Creative Advertising, and Scientific Methods.  I have also supervised dozens of bachelor and master's thesis projects since starting at LTU in full-time 1994 and have been and am currently a co-supervisor or main supervisor to several doctoral students.

RESEARCH: My research primarily focuses on marketing communication, branding, and pedagogical issues within the business/marketing curriculum (see list of publication below). I have been published in such scholarly journals as the European Journal of Marketing; Journal of Business & Indsutrial Marketing; Supply Chain Management; Place Branding and Public Diplomacy; and the Journal of Financial Services Marketing. Co-author of the book, "Branding You: How to Market Yourself in a Competitive Environment."

STUDENT RETENTION: After 16 years of working with both student recruitment and retention strategies at my department, as of 2022 I am working only with student retention strategies. This is for over 20 programs at the undergraduate and graduate levels within design, engineering, business, music, theater, and the social sciences.

SERVICE: My service ("3:a uppgift") to society as well as business and industry includes providing speeches/workshops and consultancy services for several groups and organizations, both within and outside Luleå University of Technolgy. In addition, I provide talks several times per year to several different departments and groups, both inside and outside of LTU; in both the public and private sectors.

You can also find me online via Twitter , LinkedIn, or set up a meeting on Zoom or Teams. I also have a YouTube account that has a catalog of the videos/"guest lecturers" I have used in the classroom.


Article in journal

Who am I if you can’t see me? (2018)

The “self” of young travellers as driver of eWOM in social media
Styvén. M, Foster. T
Journal of Tourism Futures, Vol. 4, nr. 1, s. 80-92
Article in journal

Impulse buying tendencies among online shoppers in Sweden (2017)

Ek Styvén. M, Foster. T, Wallström. Å
Journal of Research in Interactive Marketing, Vol. 11, nr. 4, s. 416-431
Conference paper

Managing retail in an omnichannel environment (2017)

Consumer behavior, trends, and challenges
Wallström. Å, Salehi-Sangari. E, Foster. T, Styvén. M, Strandberg. C
Part of: Creating Marketing Magic and Innovative Future Marketing Trends, Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, s. 243-244, Springer International Publishing, 2017
Conference paper

Travel Talk (2017)

eWOM Across Multiple Cultures
Foster. T, Styvén. M, Wallström. Å, Engström. A
Part of: Creating Marketing Magic and Innovative Future Marketing Trends, Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, s. 703-704, Springer International Publishing, 2017