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Tim Foster
Tim Foster

Tim Foster

Associate Professor
Luleå University of Technology
Industrial Marketing
Business Administration and Industrial Engineering
Department of Social Sciences, Technology and Arts
+46 (0)920 491484
A242 Luleå

Associate Professor of Marketing with a passion for crossing things of my "Bucket List"

Welcome to my little corner of cyberspace...

I am originally from the city of East Lansing, in the great state of Michigan, U.S.A., where I not only grew up, but I attended Michigan State University there as well.  I received a B.A. in advertising in 1988 and  ended up moving to Sweden in August 1989 to work with the Regional Development Fund ("Utvecklingsfonden).  I started teaching as a guest lecturer at Luleå University of Technology (LTU) in April, 1992.  I became a doctoral student and started here full-time in July 1994.  My current work as an Associate Professor (Biträdande Professor/Docent") revolves around four areas, each of which I take great pride in: 

TEACHING: I am currently teaching three courses during each acadmic year -- International Business Environment (Lp2 + Lp4), International Marketing (Lp3) and Branding You (Lp3-4).  Other than these courses, I have also developed and/or taught courses in Basic Marketing, Internet Marketing, Strategic Brand Management, Consumer Behavior, Customer Relationship Management, Creative Advertising, and Scientific Methods.  I have also supervised dozens of bachelor and master's thesis projects since starting at LTU in full-time 1994 nd have been and am currently a co-supervisor or main supervisor to several doctoral students.

STUDENT RECRUITMENT: I am currently responsible for 12 undergraduate and five graduate programs for ETS (the Department of Business Administration, Technology and Social Sciences). Work primarily with event marketing, advertising and public relations efforts, both with the central administration and independently for those programs I recruit to.

RESEARCH: My research primarily focuses on marketing communication, branding, and pedagogical issues within the business/marketing curriculum (see list of publication below). I have been published in such scholarly journals as the European Journal of Marketing; Journal of Business & Indsutrial Marketing; Supply Chain Management; Place Branding and Public Diplomacy; and the Journal of Financial Services Marketing.

SERVICE: My service ("3:a uppgift") to society as well as business and industry includes providing speeches/workshops and consultancy services for several groups and organizations, both within and outside Luleå University of Technolgy. In addition, I provide talks several times per year to several different departments and groups, both inside and outside of LTU; in both the public and private sectors.

You can also find me online via facebook, twitter , LinkedIn, Tim's Blog or on Skype (Skype name for students and colleagues = "TimFosterLTU"). I also have a YouTube account that has a catalog of the videos/"guest lecturers" I use in the classroom.


Article in journal

Who am I if you can’t see me? (2018)

The “self” of young travellers as driver of eWOM in social media
Styvén. M, Foster. T
Journal of Tourism Futures, Vol. 4, nr. 1, s. 80-92
Article in journal

Impulse buying tendencies among online shoppers in Sweden (2017)

Ek Styvén. M, Foster. T, Wallström. Å
Journal of Research in Interactive Marketing, Vol. 11, nr. 4, s. 416-431
Conference paper

Managing retail in an omnichannel environment (2017)

Consumer behavior, trends, and challenges
Wallström. Å, Salehi-Sangari. E, Foster. T, Styvén. M, Strandberg. C
Part of: Creating Marketing Magic and Innovative Future Marketing Trends, Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, s. 243-244, Springer International Publishing, 2017
Conference paper

Travel Talk (2017)

eWOM Across Multiple Cultures
Foster. T, Styvén. M, Wallström. Å, Engström. A
Part of: Creating Marketing Magic and Innovative Future Marketing Trends, Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, s. 703-704, Springer International Publishing, 2017