Measuring the environmental impact of business models (TwinWin)
TwinWin is a spin-off from a previous project, SYSTAIN, which developed a method, Business Model Life Cycle Assessment (BM-LCA), which shows the environmental impact of a company's business model. Within TwinWin, we now want to develop that method further and investigate how it enters and works in different companies. The goal is a business model that the company wins from both financially and environmentally.
In the previous project, we concluded that communication is very important when it comes to both the introduction and use of the method. The method is also an important tool to know if a company's business model really has a low environmental impact to avoid "green/circular washing". In the previous project, a study was made of the business models in the market for high-quality outdoor clothing. This time we have selected exciting business models in different industries: two large companies, two medium-sized companies and two start-ups. Those included in the study are:
- Essity
- Electrolux
- Lintex
- Presto
- Ihopa
- Light my fire
In the project, we will invest a lot in communication. How do we communicate the results purely pedagogically so that they end up in the right hands, i.e. the decision makers? To spread the method, we collaborate with the Swedish Life Cycle Center External link., and the goal is to produce educational modules that make it easier for companies to do the right thing.
The project starts in autumn 2023 and lasts for three years.
The project is financed by the Kamprad Family Foundation External link. and is carried out by researchers in quality technology and logistics at Luleå University of Technology and researchers in environmental systems analysis at Chalmers University of Technology.
Contact
Thomas Zobel
- Professor
- 0920-492134
- thomas.zobel@ltu.se
- Thomas Zobel
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