Industrial Marketing
Industrial Marketing involves activities and processes for creating, communicating, and delivering value to customers and other stakeholders. This includes marketing of goods, services, and information between organizations and their customers. Marketing across international borders and in digital channels are areas of particular importance for the subject, as well as services marketing, tourism, and branding.
Our research within the subject industrial marketing comprises, among other things, the following:
- Consumer behaviour online
- Consumer behaviour in tourism & hospitality and in retailing
- Brand building, brand image
- Industrial buying behaviour and selling
- Sustainabile marketing and branding

The 2023 Vattenfall Prize for best thesis
Carola Strandberg, researcher and lecturer within the research subject Industrial Marketing at Luleå University of Technology, is awarded the 2023 Vattenfall Prize for the best doctoral thesis.

Making tourism and hospitality industry a more attractive workplace
A new thesis studies how employees in the tourism and hospitality industry interpret and co-create the employer brand.