Industrial Marketing
Industrial Marketing involves activities and processes for creating, communicating, and delivering value to customers and other stakeholders. This includes marketing of goods, services, and information between organizations and their customers. Marketing across international borders and in digital channels are areas of particular importance for the subject, as well as services marketing, tourism, and branding.
Our research within the subject industrial marketing comprises, among other things, the following:
- Consumer behaviour
- Brand building, brand image
- Industrial buying behaviour and selling
- Sustainable marketing and branding
Cross-border collaboration can strengthen sustainable cultural tourism
Strong and durable collaboration between cultural actors and tourism stakeholders across Northern Sweden and Northern Finland could play an important role in strengthening regional development.
Making tourism and hospitality industry a more attractive workplace
A new thesis studies how employees in the tourism and hospitality industry interpret and co-create the employer brand.
Environment does not determine young people's tourism choices
Limited knowledge, fatalism as well as an exaggerated belief that technology will solve environmental problems are some of the reason why young people don’t travel more sustainable.