Research projects on Industrial marketing
Current projects
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Arts, culture and creativity for entrepreneurial networking and tourism ( ACCENT)
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Handmade and homegrown – retail insights into Swedish DIY consumer culture
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Crisis-driven innovation: From reactive measures to new sustainable tourism services in the wake of the pandemic
The Corona pandemic had severe consequences for the tourism and hospitality industry, but also brought with it an opportunity to change and test new ideas. New services, often digital, were rapidly developed as a response to changed customer behaviours, but the question is how lessons learned from t...
Completed projects
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VoxDuell
Karaoke in your mobile phones? Yes, within the VoxDuell project, conducted 2009-2010, a prototype of...
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MeMo
Within the MeMo project, which ran 2008-2010, business models for mobile services were studied. A me...
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Customer focus for increased use of public e-services (CUP)
How can municipalities and authorities increase the use of their e-services? In this project, which ...
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EKO – Effective communication in crisis
How can the municipality reach as many as possible, as fast as possible, if the tap water becomes un...
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DIGIVÄX – Digital strategies for growth in the hospitality industry
How can the hospitality industry in Norrbotten work with digital channels to inform, communicate and...
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The Tourist of Tomorrow - How should the hospitality industry respond to the e-generation?
The tech savvy e-generation is already here - but these young people are also future tourists. The p...
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Customers' channel choices – How should retailers meet customer needs in digital channels?
The growth of e-commerce and changing customer behaviour involves a variety of challenges for retail...
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Attractive brands in the tourism industry – from image to position
A significant part of the effort to attract more visitors to the Swedish destinations is the brand. ...
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Attractive Employers: Employer Branding in Retail and Tourism & Hospitality
Being able to attract, develop and maintain the right type of competence is becoming increasingly im...
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The green tourist of tomorrow: The young generations' perspective on sustainable travel
Tourism in Sweden has good opportunities to continue to grow, but is facing major challenges associa...
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Competent, knowledgeable and proud: Learning as a brand promise in the hospitality industry
Skills supply and skills development is a key issue for the hospitality industry. By offering a work...
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Datacenter Innovation Region – Growth and Exports
Researchers from industrial marketing participate in the project which runs to 2023 and is headed by...
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