Research projects in Industrial marketing
Current projects
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Working-life benefits of being a rider: Employers and riders on skills and traits developed in the equestrian environment
Research suggests that so-called "serious leisure" is not only valuable for the individual but can also lead to increased employability. However, there is a lack of studies on how skills and characteristics developed through horses and riding affect people's employability and how it can benefit them...
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Arts, culture and creativity for entrepreneurial networking and tourism ( ACCENT)
The ACCENT project aims to setup cross-border, sustainable cultural and creative tourism initiatives in Northern Finland and Sweden. Together with the University of Oulu, Oulu2026, and LTU Business the project will focus on creating more active networks and collaboration for local communities across...
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Handmade and homegrown – retail insights into Swedish DIY consumer culture
Exploring Do-It-Yourself (DIY) consumer culture has become increasingly relevant due to recent global shifts, including the COVID-19 pandemic, escalating living costs, and a heightened focus on sustainability.
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Digital 2030
The region of northern Sweden is currently undergoing an industrial transition, with the emergence of industries that contribute to the green transition. These industries require Cloud-Edge-IoT services to support their business operations.
Completed projects
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Crisis-driven innovation: From reactive measures to new sustainable tourism services in the wake of the pandemic
The Corona pandemic had severe consequences for the tourism and hospitality industry, but also broug...
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Datacenter Innovation Region – Growth and Exports
Researchers from industrial marketing participate in the project which runs to 2023 and is headed by...
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Competent, knowledgeable and proud: Learning as a brand promise in the hospitality industry
Skills supply and skills development is a key issue for the hospitality industry. By offering a work...
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The green tourist of tomorrow: The young generations' perspective on sustainable travel
Tourism in Sweden has good opportunities to continue to grow, but is facing major challenges associa...
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Attractive Employers: Employer Branding in Retail and Tourism & Hospitality
Being able to attract, develop and maintain the right type of competence is becoming increasingly im...
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Attractive brands in the tourism industry – from image to position
A significant part of the effort to attract more visitors to the Swedish destinations is the brand. ...
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Customers' channel choices – How should retailers meet customer needs in digital channels?
The growth of e-commerce and changing customer behaviour involves a variety of challenges for retail...
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The Tourist of Tomorrow - How should the hospitality industry respond to the e-generation?
The tech savvy e-generation is already here - but these young people are also future tourists. The p...
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DIGIVÄX – Digital strategies for growth in the hospitality industry
How can the hospitality industry in Norrbotten work with digital channels to inform, communicate and...
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EKO – Effective communication in crisis
How can the municipality reach as many as possible, as fast as possible, if the tap water becomes un...
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Customer focus for increased use of public e-services (CUP)
How can municipalities and authorities increase the use of their e-services? In this project, which ...
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MeMo
Within the MeMo project, which ran 2008-2010, business models for mobile services were studied. A me...
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VoxDuell
Karaoke in your mobile phones? Yes, within the VoxDuell project, conducted 2009-2010, a prototype of...
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